Humana Launches Home Care Business, Closes SeniorBridge Acquisition

In a move to increase their presence in the home care market, Humana Inc. completely acquired care management company, SeniorBridge in an effort to also improve client experience and increase customer base, Humana announced Monday. 

Established previously as a health insurance company, Humana is shifting toward providing care for its customer base. SeniorBridge is projected to help put Humana’s desire of providing adequate home care into action, Humana announced.

SeniorBridge was founded in 2000 and helps manage in-home care mainly for seniors who are 65 and older and have chronic health conditions. The SeniorBridge network includes more than 2,000 care managers, and Humana plans to support them in the acquisition. 

Both Humana and SeniorBridge share the desire to bring health care to seniors in their homes, said Bruce Perkins, President of Humana’s Health and Well-being Services segment. 

“By joining forces with Humana, SeniorBridge becomes a stronger care-management and home-care company poised to expand services and scale nationally while improving the experiences of our clients, partners and employees,” said Eric Rackow, M.D., President and Chief Executive Officer of SeniorBridge.

Rackow will keep his leadership position with SeniorBridge, but will now report to Perkins.

Specific terms of the acquisition have not been disclosed, and impact on Humana’s financial earnings guidance is not expected before the end of 2012. 

Written by Erin Hegarty

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