New Franchise Program May Boost Home Care Assistance’s 30% Growth Projection

Home Care Assistance, a national in-home senior care provider, recently launched a new program aimed at facilitating the transition for home care agencies from small business to franchise. 

The Small Agency Transition Program is meant to help small business in the senior care space handle certain financial and administrative challenges presented by the new public policy landscape. Home care agency owners who transition to the Home Care Assistance Franchise Network will then be able to take advantage of the system’s existing operations and infrastructure. 

Through the program, home care businesses may be able to strengthen their operations and increase revenues sand profitability. 

Small home care agencies being bought out or merged with bigger agencies is an industry trend that’s expected to continue, according to Don Cummins, president of home health and hospice brokerage Stoneridge Partners. 

“With the new regulatory changes, smaller home care agencies are going to find themselves struggling to continue providing a certain level of care at the same cost,” said Jack Johnson, VP of Franchise Development at Home Care Assistance, in a statement. “Our average client spends $1100 per week to receive services which is nearly three times the industry average. By joining the Home Care Assistance network, you will have access to the knowledge and resources that have resulted in the success and profitability of our locations.”

Home Care Assistance’s system and tools include a year-long marketing program and access to experts in labor law, care management, business development, and marketing. The company began franchising in 2005 and has achieved 25% year-over-year growth for nearly a decade. 

The company’s franchise network has expanded to nearly 70 locations across North America and expects to add 22 new locations by the end of 2013—representing an approximately 31% growth—including small agencies that have transitioned into the Home Care Assistance franchise network. 

“With the Home Care Assistance brand, owners of ‘mom and pop’ home care companies will strengthen their operations, increase revenues and grow the business,” said Russell Gesher, Director of Network Operations for Home Care Assistance. “We are excited to get this program off the ground so that we can start helping those home care agencies that are currently struggling.”

Written by Alyssa Gerace

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