Move Over Angie’s List, New Startup is Home Health One-Stop Shop

A new startup in Louisville, Kentucky is tackling an age-old dilemma: providing community-based services to seniors still living at home, reports Louisville Business First.

Myliance plans to go beyond just providing private-duty skilled nursing services to seniors in their homes. The startup company, which is participating in a program with business incubator XlerateHealth, has its sights set on the long-term.

The company is interested in providing skilled nursing and concierge services at home. That means is a senior wants someone to mow their lawn every week or needs digital home-monitoring, Myliance will coordinate those services for them though a network of service providers.

Rather than having a fee directly tied to each service, the costs are bundled together, enabling clients to pay a monthly fee. The bundled services enable residents to have something that resembles assisted living at home, said Brian Byrne, one of Myliance’s founding partners, in the article.

“We’re trying to encompass a whole one-stop continuum of life,” said Byrne.

Myliance, which is part of Louisville-based Malone Staffing, is getting ready to launch some of its services. Currently, Malone has a health care division, through which it offers private-duty nursing. Clients who use those services will have the option of becoming Myliance clients after January 1, 2015.

Concierge-style services that enable seniors to enlist the services of various companies, such as home care, housekeeping, landscaping and financial planning—to name a few—have been methods used by companies, notably senior living providers, as a way to further enable elders’ abilities to age in place.

In September, Eskaton, a senior living provider in Carmichael, Calif., expanded the in-home care service offerings of its Live Well at Home program, which provides a variety of services for seniors who have yet to move into an Eskaton community.

A membership-based initiative, Eskaton’s Live Well at Home program serves resembles that of an Angie’s List for seniors in the sense that subscribers can request an array of services, anything from home care to assistance with oral and personal hygiene, respite care for family caregivers, transportation, rehabilitation assistance along with dementia and Alzheimer’s care.

Beginning in 2015, Eskato said it will add non-medical home care options as part of its membership services, including bathing and dressing assistance, companionship, exercise, laundry, assistance with appointments, among other offerings.

Read more at Louisville Business First.

Written by Jason Oliva

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