The Looming Home Care Disaster In New York State

There’s a potential storm brewing in New York state due to Gov. Kathy Hochul’s executive budget for 2025. The budget proposal includes over $1 billion in cuts to the states’ home care programs. The move is an effort to reduce Medicaid spending. The budget proposal cuts, which was released on Jan. 16, would directly impact […]

The Identity Dilemma: Navigating Rebranding Decisions In Home Health M&A

After the ink dries following a transaction in the home-based care space, the question of whether to rebrand newly acquired locations sparks an interesting consideration. While some companies swiftly integrate acquired businesses into their brand and splash their logo, marketing materials and likeness on the newly acquired assets, others opt to maintain the selling company’s […]

AccentCare Appoints New Chief Medical Officer; Modivcare Names 2 C-Suite Leaders

AccentCare’s new CMO AccentCare has promoted Dr. Balu Natarajan to the roles of executive vice president and chief medical officer (CMO), effective immediately. “In his almost two decades with our company, Dr. Natarajan has been an invaluable asset to our team, demonstrating exceptional leadership and medical expertise,” AccentCare CEO Laura Tortorella said in a statement. […]

How AccentCare Is Using Communication, Career Development To Address Caregiver Burnout

As the home-based care industry continues to evolve, enhancing the well-being of employees and addressing caregiver burnout remains a top priority for providers. It’s not uncommon for caregivers to experience moments of feeling unsupported or undervalued. That can often lead to a sense of disconnection within the company from the bottom to the top. To […]

AccentCare Names Chief Financial Officer; Aveanna Promotes New Chief Revenue Officer

AccentCare appoints Saurabh Gupta as its CFO AccentCare has named Saurabh Gupta as its new chief financial officer. The appointment is effective Jan. 8, 2024. Prior to this appointment, Gupta was CFO at Envision Medical Group. Before that, he served as senior vice president for financial planning and analysis at Steward Health Care, one of […]

Getting To Know Laura Tortorella, The Next CEO Of AccentCare

AccentCare announced late Thursday that its CEO, Steve Rodgers, would be stepping down. Rodgers is a long-time veteran in the industry, and to see him go is large news in itself. “Looking back to where we started and seeing where we stand now, I am incredibly proud of what we accomplished, and I look forward […]

How Home Health Providers Are Maintaining Positive Referral Relationships Amid Historically High Rejection Rates

With referral rejection rates skyrocketing to new highs in recent years, home health providers have to be more intentional about maintaining strong relationships with referral sources. In 2022, the industry saw a 76% referral rejection rate, compared to 54% in 2019, according to WellSky data. With this in mind, providers are employing a number of […]