The last 10 months for in-home care providers brought challenge upon challenge — most of which arose as a direct result of the COVID-19 pandemic. Care providers across the industry took heroic measures to make it through the crisis, from personal protective equipment (PPE) procurement to navigating social-distancing requirements and managing staff on a remote […]
BrightStar
In the past year, BrightStar Care has taken on two big marketing challenges: improving brand awareness and increasing online presence. Now, Chief Brand Officer Steve Schildwachter is preparing to tackle new goals in 2019. He’s adapting lessons learned from his past advertising work with McDonald’s and sees the potential in technology, such as augmented reality. […]
As the home care industry becomes more complex and competitive, large franchisors see a growing opportunity to turn existing, independent businesses into franchise locations. Cincinnati, Ohio-based FirstLight Home Care and Gurnee, Illinois-based BrightStar Care are two examples of national franchise companies pursuing this avenue for growth. “In the last 12 months, we’ve really gotten serious […]
In case you missed it, here are the top headlines grabbing readers’ attention this week, plus some other notable stories from around the web that caught our eye here at HHCN: Most Read: Home Health Dramatically Shifts Away from Post-Hospital Care — Between 2001 and 2012, the number of home health episodes not preceded by a hospitalization […]
Since emerging on the home care scene in 2002, BrightStar Care has expanded its home care services to more than 250 locations in 36 states, through franchising. In March 2014, the first BrightStar Senior Living assisted living and memory care community opened in Madison, Wis. In this week’s podcast, the company’s founder and CEO Shelly Sun […]
Home care services have emerged as one of the most popular industries for franchises, according to a new report released by Franchise Business Review. The report, Senior Care Franchises, explores the fast-growing, multi-billion dollar home care industry and assesses franchise investment opportunities. Franchise Business Review first looked at the senior home care industry in 2010 […]
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