HCAOA Names New Board Members; Honor Appoints New Chief Communications Officer

Home Care Association of America names new board members The Home Care Association of America (HCAOA) has made several appointments to its board of directors. Based in Washington D.C., HCAOA is an advocacy organization comprised of over 3,500 home care organizations. Earlier this year, Jason Lee took over as CEO of the association. Joining HCAOA’s […]

Advocacy Investments Paying Off For Bayada

There’s a good argument to be made that one of the biggest successes in the history of Bayada Home Health Care came from a pre-dinner conversation in a parking lot 14 years ago. It was 2009, and Dave Totaro had just been hired by the company’s founder, Mark Baiada, as Bayada’s first chief marketing officer. […]

Lawmakers Introduce Bill Focused On Strengthening Direct Care Workforce, Resources For Family Caregivers

A group of lawmakers has introduced legislation that not only focuses on improving conditions for professional caregivers, but family caregivers as well. On Wednesday, U.S. Senator Bob Casey (D-Pa.) — Chairman of the U.S. Senate Special Committee on Aging — joined seven other senators in introducing the Supporting Our Direct Care Workforce and Family Caregivers […]

Home Care Association of America CEO Vicki Hoak To Resign

Home Care Association of America (HCAOA) CEO Vicki Hoak has announced her resignation. Her last day in the role will be Oct. 24. Hoak joined the organization in November 2019 as executive director. She intends to focus on “other areas of interest” and spend more time with her family after leaving the role. “I look […]

As States Negotiate Budgets, Biden’s Executive Order Puts Home-Based Care At The Forefront

In tandem with an executive order, the White House announced a bevy of directives for government agencies on Tuesday, many of which were centered around bettering home-based care. Perhaps most notable is the timing, however. As states work through their budgets and potential Medicaid spending, the Biden administration has put home care at the forefront […]

HCAOA’s Vicki Hoak: Industry Standardization, Revenue Diversification Will Help Home Care Solidify Its Star Power

If 2020 was the year home care finally entered the spotlight, then 2021 was the year the industry solidified that star power while gaining powerful allies. No one understands this better than Vicki Hoak, executive director of the Home Care Association of America (HCAOA). As the top executive of an organization that represents nearly 3,000 […]