BrightStar Expands, Adding New Franchises and Seven Locations

Home healthcare chain BrightStar, which opened its first franchise in March 2006 in Pittsburgh’s South Hills, has since expanded to operating in 38 states and plans to open a second franchise followed by offices in six other locations, reports Pittsburgh’s Post-Gazette.

Next month, a second BrightStar franchise is set to open in Ross and that will be followed in the next two years by six more offices: in Monroeville, Oakland-Shadyside, Downtown, Washington, Beaver and Irwin. The expansion, said [owner of original franchise Jana] Roy, is in response to growing demand for such services, particularly in Pittsburgh’s eastern suburbs.

“The business is doing well,” said Mrs. Roy, a registered nurse and the director of nursing for BrightStar. “Our goal is to keep [patients] home and provide a good quality of care. There is a need.”

Home health care is an industry traditionally dominated “by large volume nonprofits and by cottage industry operators like retired nurses for many decades,” said BrightStar spokeswoman Becky Seiler. “Franchising a system for success is relatively new.”

Initial franchise fees for Brightstar are $47,500 per territory and the company requires franchisees to have a minimum net worth of $500,000 and $100,000 in liquid capital.

BrightStar’s Pittsburgh franchise currently works with about 100 clients locally, about half of whom are on medical assistance with the other half paying out-of-pocket, the article says.

Read the full Post-Gazette piece here.

Written by Alyssa Gerace

Alyssa Gerace