New Tech Provides Home Health Agencies with Market Competition Insight

Home health and hospice providers can now receive insight into their competition with the releases of PlayMaker CRM’s TargetWatch this week.

One of the leading customer relationship management IT solutions in home health and hospice markets, PlayMaker CRM’s new technology allows providers to examine their competitive landscape by analyzing home health and hospice market share by agency or corporate owner.

Through Health Market Science’s new Strategic Market Assessment (SMA) data, users can see exactly which agencies are capturing the most market share, as well as sales developments and marketing strategies.

“The new Strategic Market Assessment data within TargetWatch will give agencies of all sizes access to unprecedented and valuable data, giving them the ability to zero in on their competition and have all the information they need to develop a strong strategic plan to take command of their market,” said Adam Bishop, founder of PlayMaker CRM.

SMA data allows users to quickly and easily identify, target and monitor the highest-referring physicians and facilities in their market using Health Market Science data.

The SMA data features several key reports with information about home health and hospice organizations within a user’s coverage area.

Broken down by owner, agency and county, these reports show which percentage of market share organizations control, as well as the number of locations in which companies operate.

Written by Jason Oliva

Jason Oliva

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