Home Instead Senior Care Expands into Mexico With New Franchise

The Home Instead Senior Care network has expanded into its 17th country with the launch of a new franchise Mexico, the company announced recently.

Mexico’s 65+ population has more than doubled in the last 50 years, a trend that is expected to continue through 2050. Home Instead’s first franchise in Monterrey, Mexico comes in response to the growing demand.

“We are pleased to have a partner that will bring  Home Instead’s high standards for quality care and services into Mexico, where the needs of the senior population reflect the increased need we have seen across the globe,” said Roger Baumgart, Chief Executive Officer for Home Instead, Inc., in a statement. “The significant social, governmental and financial challenges associated for caring with the rapidly aging world population know no borders, and neither does Home Instead’s personal approach to caregiving.”


Elia Gonzalez and Raul Lozano will lead the first master franchise in Mexico. The two together have more than 25 years of senior leadership experience in medical device distribution and manufacturing. 

“Raul and I are thrilled for the opportunity to reach Mexico’s aging population so that they receive the best care possible within the home,” said Gonzalez, a graduate of Universidad Regiomontana with previous experience managing seven offices and four warehouses across Mexico for a major medical device distributor. “Our previous management and industry expertise will help us establish Home Instead Senior Care in Mexico, but it is our passion for serving our country’s seniors that we believe will allow us to be truly successful.”

Written by Alyssa Gerace


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