Senior Care Franchise Backed by NFL Player Plans to Double

A California senior care company helmed by a former NFL player has expanded rapidly since adopting a franchise model last spring and plans to nearly double in size by the end of the year. 

Amada Senior Care, based in Laguna Woods, Calif., has been in the senior care industry for 14 years but didn’t franchise its model until March 2012. About a year later, the business, backed by former Chicago Bears offensive tackle Tafa Jefferson, now has more than 10 franchise locations throughout the United States and expects to reach 20 by the end of 2013.

The company’s model focuses on both in-home care along with helping seniors in the process of finding a skilled nursing facility that’s right for them, if they require skilled nursing care. 

“We’re here to be advocates for seniors,” said Robert Christensen, Amada’s first franchisee who started his business in the Tacoma, Wash. area early last year. “Sometimes an in-home caregiver might not be what’s best, and that’s when we help look into what skilled nursing facility is really the most suitable for that senior’s needs. Every situation is different.”

Amada Senior Care franchises are also in Colorado Springs, Wichita, Kans., Portland, Ore., Los Angeles, Roseville, and Northern San Diego, Calif., Houston, Las Vegas, and Vancouver, Wash. 

Jefferson, Amada’s CEO, says he expects the company will “easily exceed” its original goal of reaching 20 franchisees by the end of 2013.

“The senior population is rising rapidly, and senior care was listed in several publications as the best business to start this year,” he said in a statement. “When you have a great model in a great industry, growth is inevitable.”

Written by Alyssa Gerace

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