Gentiva Partners with University Medical Center in New Senior Care Model

National home health and hospice provider Gentiva Health Services (NASDAQ: GTIV) has entered into a joint venture with a North Carolina medical center to provide post-acute senior care following hospital stays.

Through a partnership with Wake Forest Baptist Medical Center, the company will operate Wake Forest Baptist Health Care at Home to provide solutions for seniors transitioning between hospitals and returning home. It will enable doctors and home health care providers to collaborate toward coordinated care, improved outcomes and reductions in hospital readmissions. 

“One of the major differences in this care model is the integration of physician leadership to provide continuity in overseeing each patient’s journey from the hospital to their home by helping manage the more complex, acute patients in partnership with home health professionals until their primary care team can resume care,” said Dr. Jeff Williamson, professor of geriatric medicine and clinical director of the Sticht Center at Wake Forest. 


The academic setting is also being touted as a contributor to the success of the partnership. 

“The partnership will provide better care for patients and is an example of how industry and academics can come together to promote health care improvements,” said Pamela Duncan, professor of neurology and director of Innovations and Transitional Outcomes at Wake Forest Baptist.

Written by Elizabeth Ecker


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