Home Instead Senior Care Joins Global Dementia Initiative

An international initiative led by various private-sector organizations has enlisted one of the largest home health care providers to assist its global fight against dementia.

The Global CEO Initiative (CEOi) on Alzheimer’s Disease announced Tuesday that Home Instead Senior Care will join the group of organizations looking to advance the quality of care for those living with Alzheimer’s and other forms of dementia.

“Home Instead is an innovator in Alzheimer’s and dementia care delivery and will be an invaluable resource as we work with governments to develop new and improved models of care for the tens of millions of families suffering from Alzheimer’s and dementia around the world,” stated George Vradenburg, convener of the CEOi, in a release.


The CEOi builds on the momentum of the recent G8 Dementia Summit’s commitments to a global response to dementia, and includes companies such as GE, Pfizer, Merck, Bank of America, Lilly, Nestle Health Science, AC Immune, Banner Health, Sanofi, Takeda Pharmaceutical and Janssen.

The Omaha, Nebraska-based Home Instead is one of the world’s largest providers of in-home care services, with more than 1,000 independently owners and operated franchises throughout the United States and 17 additional countries. 

Using this diverse business channel, Home Instead will help the CEOi in its efforts to improve the way society addresses Alzheimer’s patients and caregivers by working in collaboration with governments and non-governmental organizations. 


“Home Instead’s focus on making home care accessible for families around the works makes them an ideal member to help us move this important issue forward with corporations,” Vradenburg said.

The prevalence of Alzheimer’s and dementia already costs the world $605 billion annually and is projected to triple from 44 million affected individuals to 135 million by 2050, according to data cited by the CEOi. 

“The CEOi brings together the full range of biopharmaceutical, financial, medical foods, diagnostics, financial service and care delivery companies to deal with this disease and its impact on families,” stated Roger Baumgart, CEO of Home Instead. “We believe that together we can make a meaningful impact in improving the way Alzheimer’s care is viewed and delivered across the globe.”

Written by Jason Oliva

Companies featured in this article: