The American Association for Homecare is going digital this month with the launch of a new national communications campaign that aims to drive consumer awareness about Medicare reform and its impact on homecare accessibility.
The campaign is slated to go live in April and will include a social media component geared toward education of consumers and some of the dangers posed to home care consumers by proposed changes to Medicare.
“This campaign will help consumers better understand why flawed policies affect their health and how they can make their voices heard, said Tom Ryan, president and CEO of AAHomecare. “Consumers will be able to stand up and defend their access to the equipment, services and supplies they need to receive healthcare at home.”
AAHomecare has employed the help of third parties Get Social Consulting and Laboratory Marketing, to manage the campaign.
“We are honored to support the HME industry in this effort. The heart of the whole campaign will revolve around humanizing the policy issues that are hurting the patients we serve as care providers. As care advocates and small business owners, we will be sharing individual, personal stories in a format that is visual, viral and digital,” said Lisa Wells, president of Get Social Consulting.
The organization says it will share specifics of the campaign as the early April kickoff date approaches.
Written by Elizabeth Ecker