Behind the Headlines Podcast: Home Care CEO Talks Franchise Expansion

In a rapidly evolving health care marketplace, home care providers must find innovative ways to adapt. And while some operators choose to go it alone, others are finding success by expanding their brand through franchising efforts.

The rewards of going big are being seen at Brentwood, Tenn.-based SEI Healthcare, CEO and Founder Beau Brothers tells HHCN in this week’s podcast.

The company, formally Sitters Etc., underwent the name change in April as part of its expansion efforts. Today SEI Healthcare, a home care services company, has more than 10 franchises across states including Tennessee, Kentucky, Georgia and others.

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Click below to hear Brothers’ insight into the opportunities prospective home care business owners gain by joining an established franchise, and why, while it’s important to grow, it’s important not to “grow too fast.”

Home Health Care News’ podcast series “Behind the Headlines” features the newsmakers and industry leaders shaping the future of home care.

Listen by clicking below:

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Created by HHCN Staff

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