Business Briefs: Amedisys, Procura, Optima

Procura Rebrands With New Name 

Global provider of technology for long-term and post-acute care, Procura Healthcare, has announced its re-brand. Along with the re-brand, the new company name will be Complia Health.

In addition to its name change, the company has also adopted a new mission statement: “Enabling the Business of Caring.”


The new name reflects the company’s focus on compliance and comprehensive support for all funding sources that fuel health care delivery, according to a press release.

“Today’s announcement brings five incredible product brands together, allowing us to communicate more clearly the power of our combined offerings,” Chris Junker, chief executive officer of Compila Health, said in the press release. “More importantly, we’re able to share exciting announcements we’re making in our current product platforms, the customer experience, and the development of a unified cloud-based suite for the complete continuum of long-term and post-acute care. As indicative of our commitment to our customers and product content, most recently we acquired Suncoast Solutions, one of the most recognized names in hospice care software.”

Complia Health will continue to invest in current product platforms such as Procura, ContinuLink, Suncoast, Igea and Progresa. Investments will also be made in customer experience and developing the first unified suite using cloud technology.


The names of the current product platforms will remain the same.

Optima Healthcare Solutions Launches Homecare EMR, Billing Software

Provider of cloud-based software for post-acute care providers, Optima Healthcare announced the release of Optima Homecare, a new EMR and billing software solution to be used by home health agencies.

The key features of the new software include greater operational efficiencies, effective compliance checks through the system, better outcomes with evidence-based clinical content, improved reimbursement, deeper business insights, true mobile access and guaranteed data security, according to a company press release.

“As post-acute care changes, our customers are expanding into home care in order to grow,” Josh Pickus, chief executive officer at Optima Healthcare Solutions, said in the press release. “We are deeply committed to their growth, so we decided to build a solution that would allow them to operate homecare agencies with the same success that they have brought to their therapy operations. Today we are bringing a full-featured homecare product that combines ease of use with rich sophisticated functionality.”

There are currently several pilot customers underway, according to the company. The product will be unveiled at the upcoming National Association for Home Care & Hospice (NAHC) conference in Orlando.

Delta Health Upgrades Care-at-Home Software

Delta Health Technologies, a provider of patient-centered software solutions for in-home care, has added onto its Care-at-Home software with the release of Crescendo 2.0.

The release of Crescendo 2.0 will provide even more accuracy and enhanced simplicity to the clinical documentation process. The release will help clinical staff increase the amount of documentation completed in the patient’s home without taking time away from caring for the patient’s care, according to a company press release.

Other features of Crescendo 2.0 include facilitating back office operations, financial throughput and the interoperability needs of payers and partners

“Crescendo 2.0 greatly improves the ability for accurate clinical documentation to be completed at a faster rate,” Keith Crownover, president and CEO of Delta Health Technologies, said in the press release. “The software includes several new features that improve clinical guidance while helping clinicians tap into their wealth of experience.”

Amedisys Finalizes Acquisition 

One of the largest home health care and hospice companies in the country, Amedisys, Inc. (Nasdaq: AMED), has announced the finalization of the acquisition of Visiting Nurse Association of Long Island (VNALI). Based in Garden City, New York, VNALI was acquired by Amedisys for $4.6 million.

“VNALI has developed an outstanding reputation for taking care of patients for the past 100 years and this acquisition allows us to continue that care,” Paul Kusserow, president and CEO of Amedisys, said in a press release. “It is also the first time ever that Amedisys has entered New York City, a heavily urban marketplace, and as a result gives us access to Kings and Queens Counties, among the nation’s largest Medicare populations. It also extends our reach in the densely populated Long Island market, where Tender Loving Care, an Amedisys company, operates facilities in Hicksville and Medford.”

The home health agency and nonprofit once served more than 100 communities in Long Island, Queens, Brooklyn and The Bronx, according to the press release.

Seniorly Partners with Institute on Aging 

The online platform for assisting families in searching for senior care, Seniorly, has announced its partnership with the Institute on Aging (IOA), an in-home care provider, which focuses on advocating for seniors and their families in California’s Bay Area.

Part of this partnership will include listing IOA’s in-home caregiving services on Seniorly’s website and in Seniorly’s short-term CareKit.

“As a San Francisco native and third generation housing operator here in the Bay Area, I have seen firsthand the incredible difference the Institute on Aging has had on assisting local seniors and their families to remain in their homes as long as possible,” Arthur Bretschneider, Seniorly founder and CEO, said in a press release.

The partnership will also launch a new tool that will help seniors book stays in short-term care communities.

PSA Healthcare Secure $9 Million in Financing

Located in Atlanta, a provider of home care for children and adults, PSA Healthcare has secured $9 million in financing from Penfund.

The deal, completed at the end of September, is incrementally financed. The proceeds were put towards supporting PSA’s acquisition of Professional Pediatric Home Care, which provides skilled home nursing and therapy services to children in Colorado and Texas.

PSA is a portfolio company of J.H. Whitney Capital Partners LLC’s private equity funds. The company provides care in 16 states through over 70 locations.

Penfund is an independent provider of junior capital to middle market companies located in America and Canada, according to a press release. To date, Penfund has invested a total of $53.5 million to PSA.

Senior Care Franchise in Orange County Expands to East Coast

Provider of non-medical in-home care and assisted living placement counseling, Amada Senior Care has opened a new office in Central Massachusetts.

Franchise partner the new location, Paul Hillsburg, has a background in business development, management and financial planning.

For seniors and their families, a large concern is often how they are going to pay for care, so the Central Massachusetts franchise will specialize in using life insurance policies, long-term care insurance policies and veteran’s aid and attendance benefits to help seniors afford care.

“Some of the services we provide are dressing, bathing, meal preparation, light housekeeping, and even medication reminders,” Hillsburg said in a press release. “We want to help seniors stay in their homes as long as possible.”

The grand opening of Amada Senior Care Central Massachusetts took place on October 1.

3M To Develop Population Health Technology with Verily Life Sciences

3M Health Information Systems announced it has entered into an agreement with Alphabet company, Verily Life Sciences to develop a new population health measurement technology that will focus on managing clinical and financial performance.

The technology platform will be able to analyze quality performance data across health care delivery systems and patients populations, according to a press release.

“At 3M, we are constantly evaluating how health information technology can help improve the efficiency, quality and cost of delivering care,” JaeLynn Williams, vice president and general manager of 3M Health Information Systems, said in the press release. “This collaboration reflects our commitment to continued innovation in health information systems that address real-world problems facing health care today, while protecting the privacy and security of health data.”

The platform will build on 3M’s experience in health data coding and classification and risk stratification methodologies in the industry, which are used by federal agencies, hospital associations and Medicaid agencies. Verily will contribute its expertise in data analytics and software development tools and algorithms.

“We have the data analytics and software to understand trends and make predications across large quantities of data, and we see a clear opportunity to apply this approach to health data for insights that can impact care,”Tom Stanis, head of software and analytics at Verily, said. “Together, with 3M’s know-how and deep expertise in parsing and coding clinical data, we imagine a world where providers have precise information to guide focused improvement, and can consistently access object, actionable feedback to make informed decisions.”

Written by Alana Stramowski

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