Must-Read News: Edgy Ads, Medicare Changes

Judging by the most-read stories on Home Health Care News in the last week, industry stakeholders might have spent their Presidents Day weekend reviewing recent federal policy changes.

Specifically, readers are trying to wrap their minds around the recently passed federal spending bill—which included a new Medicare payment model, among other home health provisions. At the same time, they’re weighing the implications of a proposal to add non-medical in-home services as a supplemental benefit in Medicare Advantage plans.

Other top stories included an examination of how home care advertising has gotten edgy, and a look at a high-end home care business model in New York City.

Spending Bill Holds Wins and Losses for Home Care

Medicare Advantage Home Care Proposal Excites Providers, Payers

High-End Home Care Model Pays Off for Alliance

Home Care Advertising Gets Edgy, Agile

Personal-Touch Home Care to Close All Ohio Locations, Lay Off 257

Written by Tim Mullaney

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Tim Mullaney
If he’s not in the newsroom, Tim likes to be on the tennis court or traveling to a new destination. Recent highlights include Sri Lanka and Iceland.