Movers & Shakers: BrightStar Adds to Leadership Team, Hope Hospice Hires New CEO

BrightStar Care Adds to Leadership Team

In-home care franchise company BrightStar Care has made an addition to its senior leadership team, tapping Pete First to serve as its new vice president of franchise development.

Headquartered in Chicago, BrightStar is a national private-duty home care and medical staffing franchise with more than 300 locations. The franchise company employs more than 2,500 registered nurses systemwide.


In his new role, First will primarily be responsible for BrightStar’s domestic franchise development, helping the franchise expand to untapped markets across the United States.

“[First] has a rich history in franchising and he is a crucial addition to our senior leadership team, as he brings with him decades of experience and knowledge that will be pivotal in driving BrightStar Care’s expansion strategy in the years to come,” Shelly Sun, BrightStar’s CEO and founder, said in a statement.

First comes to BrightStar after spending 14 years at Winmark Corporation, the franchisor of such brands as Play It Again Spots, Once Upon A Child, Plato’s Closet, Style Encore and Music Go Round. His day-to-day responsibilities as VP of franchise development will include providing leadership, strategy and direction to BrightStar’s sales team, as well as putting systems in place to improve sales processes.


BrightStar has been active in adding franchise locations this month. Earlier in October, the company announced it had opened a new location in East Richmond, Virginia.

Franchise Times recently gave BrightStar the No. 172 spot on its annual Top 200+ ranking, which ranks U.S. franchise companies based on system sales.

Hope Hospice Hires New CEO

A former Kindred Health Care employee has been named CEO of Hope Hospice. Jennifer Hansen, who from 2006 to 2014 worked for Kindred, is taking over as the California-based hospice provider’s top executive.

Hope Hospice and Home Health is a nonprofit organization that provides care of patients living in the Tri-Valley area of California. Traditionally a hospice provider, Hope has added home health services, advanced illness care and dementia support to its offerings.

Hansen is taking over for Bob Boehm, who retired at the end of September, but will continue to serve Hope in a consultative role.

Hansen most recently served as a Comfort Keepers general manager.

Soleo Health Appoints COO

McKinney, Texas-based Soleo Health, a provider of speciality home and alternate-site infusion services, has appointed Ron Lindahl as its new COO.

Soleo Health operates 19 locations throughout the U.S., with pharmacy licensure in 50 states.

Lindahl will be responsible for overseeing Soleo Health’s field sales, operations and corporate service support functions, including procurement, managed care contracting, health outcomes, research initiatives and information technology functions.

Lindahl first joined Soleo Health in May 2016. He was promoted to COO from the role of VP of information technology. Previously, Lindahl was chief technology officer at AxelaCare Health Solutions, a Lenexa, Kansas-based infusion services provider.

Written by Robert Holly

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