Home Care Startup Mavencare Expands into Boston, Eyes Health System Partnerships

Home care technology company Mavencare — which uses machine learning and predictive analytics to prevent avoidable hospital readmissions and other adverse health outcomes — is expanding into the Boston market.

Founded in 2015 and headquartered in Toronto, Mavencare offers personalized home care services that are supported by its proprietary technology and delivered by a team of vetted caregivers, all W-2 employees. In addition to expanding its client base, Mavencare’s expansion into Boston will also position the growing company to land future partnerships with the area’s top health systems, Dr. Adam Blackman, CEO and co-founder of Mavencare, told Home Health Care News.

“Boston was very interesting for us because of its very progressive and integrated health care system,” Blackman, who helped found Mavencare after seeing his grandmother hospitalized and learning the value of home care firsthand, said. “Given our ability and focus on reducing preventable hospitalizations, emergency room visits and adverse health costs, we believe we would be a good partner for other providers and health systems, creating value in this market.”


Prior to the Boston expansion — announced Tuesday — Mavencare had been operating in the Toronto and New York City markets. The company, which has raised more than $10 million in venture capital since launching, currently serves about 500 clients and employs about 1,500 caregivers.

Other founders include James Cohen and Nukul Bhasin, who previously worked at BlackBerry.

As part of its business model, Mavencare uses a selective vetting process that only accepts about 4% of caregiver applicants. Once vetted and approved, Mavencare matches those caregivers with a family based on specific needs.


Meanwhile, Mavencare’s custom algorithms and machine learning capabilities help the company identify when there may be an impending health issue inside a client’s home. If an issue is dedicated, its technology is designed to alert all relevant stakeholders to help prevent an avoidable emergency room visit or hospitalization.

“An example would be somebody with congestive heart failure,” Blackman said. “If we’re seeing a trend of weight gain, that could suggest there’s fluid retention. That would create an alert for our clinical team to investigate [further].”

Other examples include flagging changes in cognition and behavior, as well as in a client’s ability to perform activities of daily living, he said.

Overall, Mavencare has been shown to reduce ER visits for about one-third of its clients, according to Blackman.

Basic home care offerings provided by Mavencare include companionship, housekeeping, meal preparation, respite, transportation and other services. More specialized offerings provided by Mavencare include dementia care, diabetes support and ambulation services.

Mavencare also provides hospice care.

While Mavencare touts its technology capabilities, it is not the only tech-driven, venture capital-backed startup operating in the home care space. Its peers include San Francisco-based Honor and New York-based Hometeam, among other companies.

Written by Robert Holly

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