AlayaCare Acquires Procura; The Pennant Group Lands New Home Health Agency

AlayaCare announced Friday it has acquired Procura, a division of Complia Health and one of AlayaCare’s largest global competitors. Separately, The Pennant Group (Nasdaq: PNTG) also announced an acquisition of its own. 

For AlayaCare, the newly announced deal continues the Montreal-based company’s aggressive growth strategy and lays the groundwork for 2020, founder and CEO Adrian Schauer told Home Health Care News. AlayaCare did not disclose the financial terms of the deal.

“We’ve been competing vigorously,” Schauer said. “At the end of the day, particularly in Canada, it’s just not that big of a market for two [software] solutions to coexist.”


AlayaCare is a home health software provider founded in 2014. Since launching, AlayaCare has grown to more than 250 employees, with the majority based in its home market of Montreal. The Procura acquisition will add more than 100 employees to AlayaCare’s team in 2020, according to the company.

Formerly underneath the Complia Health brand, Procura was founded in 1989. It currently serves nearly 200 long-term and post-acute care organizations, mainly in Canada and Australia.

While based in Canada, AlayaCare plans to focus a bulk of its efforts on U.S. business in the year ahead. Similar to Procura, AlayaCare also has about 200 clients, including some of the largest home care operators in the U.S. market.


“Now, the next few doubling periods for our business were always going to happen south of the border in the U.S.,” Schauer said. “This acquisition will let us really focus on our outbound sales efforts.”

Scott Overhill, general manager of Procura, will continue to oversee the Procura division following the AlayaCare acquisition. Isaac Alexander, previously CTO of Complia Health, will also be joining AlayaCare’s executive team as chief architect.

One big bonus of the deal: Procura’s more than two decades’ worth of experience will give AlayaCare access to a plethora of data that would have otherwise been unattainable. Over 10 million patients have worked with Procura up to this point. 

“A good chunk of our value that we’re delivering to our customers comes from helping them get value out of the data,” Schauer said. “Our AlayaLabs team, which is our data science and optimization group, [is] going to be able to deliver that value immediately to the customers that are using the Procura product today.”

AlayaCare announced in mid-2019 that multiple companies had invested $51 million (CDN) in its business model, by way of purchasing $33 million in new equity in addition to $18 million of stock from early investors.

Prior to the acquisition news, Schauer had recently connected with HHCN to discuss his company’s future plans and the broader home care industry’s 2020 outlook.

The Pennant Group acquires Desert View Home Health

Also on Friday, The Pennant Group announced its home health and hospice portfolio subsidiary, Cornerstone Healthcare, has acquired the assets of Clark County, Nevada-based Desert View Home Health. 

The acquisition, which became effective on Jan 1., will turn into a combined operation renamed Comfort Home Health and Hospice. The Pennant Group — recently spun off from post-acute company The Ensign Group (Nasdaq: ENSG) — did not disclose financial terms of the deal.

“This transaction is an example of one of the many levers we can pull throughout our organization to accelerate additional organic growth,” Pennant President and CEO Daniel Walker said in a statement.

The Pennant Group is a home health and hospice provider with locations in 12 states. Its portfolio includes at least 64 home health and hospice agencies and 52 senior living communities.

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