Why Independent Home Health Providers Can Blossom With the Right Home Health Care Consultant

When Jerry Karapetyan wanted to launch his Medicare home health care business, he had the passion and care abilities, but not the business and logistical know-how. The latter was provided by Salem, New Hampshire-based Certified Homecare Consulting, which delivers to independent and franchise based home health care agencies, everything from home health care licensure help to ongoing support.

“They made the process really good for me from the very beginning,” says Karapetyan, whose company Better Choice serves about 50 clients in the Los Angeles area, with 29 employees. “I don’t know a lot about other companies so I can’t compare it, but Certified Homecare Consulting met my requirements for sure.”

Here is a look at how one home health agency got all the help it needed from one home health care consulting firm — and why they’re still in constant contact today.


Starting the home health care business: the path to home health care licensure

Karapetyan found Certified Homecare Consulting through Google, and trusted his own intuition and faith to guide his decision. He was right. Certified Homecare Consulting brought Karapetyan through every step of his starting his home health care business in California:

  • Creating the documentation to launch the home health care business, including the articles of incorporation, corporate bylaws and home health care policies and procedures
  • Securing his tax ID number
  • Preparing Karapetyan and Better Choice for the California home health care license and Medicare accreditation surveys
  • Trained Karapetyan and his team to pass the surveys, including creating for them a mock survey where Certified Homecare Consulting sent its clinical staff to provide guidance at his office location

All of this work gave Karapetyan and Better Choice a smooth, guided path to home health care licensure and Medicare accreditation in California.


Building the home health care business: navigating Medicare, marketing help

Better Choice went through its survey period between February and April of 2020. Once Better Choice was licensed to provide home health care in California and prepared to take on clients, Certified Homecare Consulting worked consistently with Karapetyan and his team to provide support with admitting patients, including assistance around the constantly changing Medicare rules and regulations.

This has been big during COVID-19, Karapetyan says, and offers potential beyond that.

“There are a lot of plans that Medicare comes up with, or new sets of rules that everyone has to follow,” Karapetyan says. “Certified Homecare Consulting keeps us up to date with whatever policy needs to be updated or whatever else needs to be done. They keep us up to date with whatever the federal Medicare guidelines are.”

To generate leads and build the business, Better Choice also tapped Certified Homecare Consulting for its marketing work — another major benefit that Certified Homecare Consulting delivers. The company built Better Choice’s website, which is part of its marketing offering, along with crafting business cards and brochures and designing a logo for their home health care business.

The company also helped Better Choice with providing customized patient intake packets that include all the necessary forms and procedures covered during an initial patient visit, as well as providing all of the forms and documents needed to operate the business.

Growing the home health care business: ongoing support

With the guidance provided by Certified Homecare Consulting, Better Choice successfully navigated its Medicare accreditation survey in April of 2020. Since then, they’ve remained in regular communication with Certified Homecare Consulting on all types of matters, from clinical questions to new regulations to staff training.

“We’re like friends — we talk a lot,” Karapetyan says. “I get a letter from CMS or the health department and I’m not sure what the letter is and I need some help, I take a look at it and they say, ‘Jerry, we’ve got this covered for you.’”

Karapetyan notes that he can take any business question to Certified Homecare Consulting and know that they will address it.

“When I have a question, I call them, and I tell my staff: ‘When you have a question, call them,’” he says. “We talk to them all the time. And that’s what’s important to me.”

This article is sponsored by Certified Homecare Consulting. To learn more about how Certified Homecare Consulting can set you on the path to success, visit CertifiedHomecareConsulting.com

Companies featured in this article: