Movers & Shakers: Signify Hires Former OptumInsight CPO; Always Best Care Creates New Exec Position

Signify Health hires former Optum executive

Signify Health (NYSE: SGFY) has named Paymon Farazi – the former chief product officer at UnitedHealth Group’s (NYSE: UNH) OptumInsight – as its own chief product officer.

Farazi has over 15 years of experience in similar roles at OptumInsight, Cargill and Dell.

In his role at Signify Health, he will be responsible for “product strategy, development and marking across the company’s business segments,” according to a press release.


“We exist to help our clients succeed in any risk-based or value sharing model,” Signify Health CEO Kyle Armbrester said in the release. “To do this, we are building a platform that connects providers and payors in accountable relationships. Paymon’s deep experience in health care payment and technology will be critical as we expand our portfolio of tools and services to help our clients tie together post-acute, primary and specialty care to improve quality and outcomes for the people they serve.”

The Dallas-based Signify Health, as Armbrester noted, works with health plans and providers to create value-based payment programs through analytics and technology, among other capabilities.

“With its ACO and episodes of care capabilities, Signify Health is uniquely positioned to offer an end-to-end total cost of care platform for all providers and payers, regardless of where they are in their value-based care journey,” Farazi said in the release. “This platform, together with the company’s ability to fill the gaps across the continuum reaching all the way into the home, offers a powerful opportunity to make every care encounter more effective.”


Always Best Care names VP of franchise financial management

Always Best Care, a home care franchise based in Roseville, California, has announced Lisa Hafetz as its VP of franchise financial management.

The position is a newly formed one. Hafetz will lead Always Best Care’s performance group program, which intends to give “participating franchise owners support and training to strategically grow their business.”

Hafetz previously owned a consulting and coaching business, where she worked with larger corporations and small business owners.

“The performance group model at Always Best Care has been a key driver of success for the franchisees who have taken advantage of the opportunity so far, and I look forward to expanding its reach within the system,” Hafetz said in a release. “This level of business planning and analysis is a game-changer for these small business owners.”

Always Best Care has 225 locations in its network throughout the U.S. and Canada. The company also recently announced a new VP of franchise development in Sean Hart.

“We have always focused our training and support on a powerful combination of corporate and local professionals working together with a vested interest in our franchisees’ growth,” Jake Brown, the president and CEO of Always Best Care, said in a release. “Bringing on a financial professional like [Hafetz] who can offer expert business consulting and facilitate the opportunity to network with other franchise owners adds another level to our comprehensive plan for success.”

Monogram Health brings on new CFO

Monogram Health – a value-based specialty provider of in-home nephrology, primary care and benefit management services for individuals with chronic kidney and end-stage renal disease – has named Bhavesh Shah as its chief financial officer.

Shah previously served as the CFO and executive vice president for Compassus, which is a home health provider. He also had worked at CVS Health and Aetna. Before being embedded in the health care side of things, he worked as a health care investment banker at Lehman Brothers and Barclays Capital. He also served for five years in the U.S. Army.

“I’m inspired by Monogram’s demonstrated success in lowering medical expense and commitment to improving the quality of life for patients across the 34 states it serves,” Shah said in a press release. “I’m excited to put my expertise to work as part of this innovative, in-home care delivery model.”

The Nashville, Tennessee-based Monogram Health is one of the largest providers of in-home kidney care in the country. The company has raised over $170 million in funding to date.

VNA of Care New England names interim president

VNA of Care New England, a home health and hospice agency based in Warwick, Rhode Island, has named Jennifer Lee as its interim president and executive director.

The move comes after its current CEO and president, Kathy Pierce, announced her retirement, which will become effective on Aug. 9.

Lee is a physical therapist by training. She joined VNA of Care New England in 2006. She became the home health director for the agency in 2016.

“I am proud of the work that we do at the VNA and the quality of care we provide to the community, and am honored to lead us through this transition,” she said in a statement.

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