Modivcare Inc. (Nasdaq: MODV) has announced a new president of its rapidly-growing home division in Anne Bailey.
Bailey is new to the organization. As president of the home division, she will take charge of a business segment Modivcare is banking on for growth. The home division specifically includes personal care, remote patient monitoring and meal delivery services.
Modivcare President and CEO L. Heath Sampson recently called personal care growth a “main goal” on the company’s fourth-quarter earnings call. In a press release announcing the hire, Sampson also called the home division – in general – a “key driver of our long-term growth strategy.”
“I was drawn to Modivcare because of the desire to help seniors to age in place if they wish,” Bailey told Home Health Care News on Monday. “The demand for in-home support is overwhelming, and our ability to make that support easier and higher quality for seniors and caregivers is essential to better health care and aging in America.”
Bailey previously served as group vice president at DaVita (NYSE: DVA), a provider of dialysis services and integrated health care delivery and management services. While there, her job functions included: insurance management, patient education, admissions, communications, marketing and revenue strategy, among others, she said.
Prior to DaVita, she worked for the management consulting firm Bain & Company.
“Our intent is to become a nationwide platform for care at home,” she said.
The position she is taking over has been vacant since June 2022, according to a Stephens investor note.
Based in Denver, Modivcare is a technology-enabled health care services company. Outside of at-home services – such as personal care, remote patient monitoring and meals – the company also is one of the largest providers of non-emergency medical transportation.
For context, its home division drove $176 million in revenue in the fourth quarter, a 12% year-over-year increase.
“We will align across all of our home supportive care services,” Bailey said. “And across the enterprise, … to drive scale and efficiencies and standardize and centralize processes to ensure the best patient experience.”
Sampson also mentioned standardizing processes as a means for growth in the company’s personal care unit in February.
He also mentioned that the company plans to expand its personal care footprint via both acquisitions and de novos in the near-term future.
“I want to deeply understand our patient experience and learn how we can scale great care to other areas of the country,” Bailey said. “We have a unique opportunity to interact with patients before they need significant clinical care. If we can use our connection to help patients stay healthier, we benefit the patient, their caregivers and the U.S. health care system.”
Increasingly, Modivcare is seen as a major player in the personal home care space.
It will now be up to Bailey to turn the company’s goals into realities.
“I am confident Anne is the right leader for our home division as we expand our geographic footprint, enhance customer relationships and drive innovative growth solutions,” Sampson said in a statement. “To advance our growth strategy, … we must align our people, processes and technology, which includes investing in the best talent to lead our organization. Anne’s wealth of experience in the health care industry will help bolster the strong caliber of our leadership team at Modivcare, and together we are committed to driving results, scaling for growth and delivering a superior member and customer experience.”
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