Faced with headwinds such as staffing constraints and cost-of-care increases, home-based care companies have been forced to become more strategic when it comes to referrals and sales. One such company, American Advantage Home Care, is very familiar with this process. When its president and CEO, Cleamon Moorer, first purchased the company in 2019 with his […]
Cleamon Moorer Jr. is not a home health lifer, nor is he what you’d call a health care veteran. But he’s thriving in the space nonetheless. After taking over the relatively small American Advantage Home Care in 2019, he strategized to differentiate the agency from its peers. The Dearborn, Michigan-based provider has expanded its client […]
The 44th episode of our podcast, Disrupt, is now available! American Advantage Home Care is a small but rapidly growing home health provider located in one of Michigan’s most diverse cities. Founded more than a decade ago, the company was purchased by Cleamon Moorer, Jr., in 2019. Since taking over as president and CEO, Moorer […]
When Dr. Cleamon Moorer, Jr., acquired American Advantage Home Care Inc. in June 2019, he understandably envisioned the Patient-Driven Groupings Model (PDGM) being his business’s No. 1 challenge in the year ahead. But then the COVID-19 virus came along, forcing Moorer to totally rethink his home health agency’s priorities and future plans. So far, that […]
In the last home health proposed rule from the Centers for Medicare & Medicaid Services (CMS), the federal agency in charge of reimbursement rates sent out a request for information on home health aide utilization. Specifically, the agency wondered why Medicare-covered home health aide visits and utilization had fallen off a cliff over the last […]
Home health providers often make mistakes that leave money on the table at best, and at worst, lead to financial ruin. However, providers that learn to avoid these stumbling blocks will be better positioned to achieve longevity and financial stability. In general, the home health consulting firm SimiTree has noticed an increase in the amount […]
Home care leaders are not just operating in their own individual bubbles. These leaders are part of a larger ecosystem of organizations that make up the home-based care space. In a sea of providers, the best leaders are the ones who are able to recognize which of their home-based care peers are standouts. The ability […]
‘We Need To Go Where The Patients Are’: How Home Health Agencies Are Adjusting To Medicare Advantage
Medicare Advantage (MA) enrollment has been on a steady climb over the last two decades. As such, home health agencies have started to adjust operations to better fit the payer landscape in the future. Agencies in states like Michigan, Hawaii and Alabama have already had to do that — and those transitions haven’t been seamless. […]
With referral rejection rates skyrocketing to new highs in recent years, home health providers have to be more intentional about maintaining strong relationships with referral sources. In 2022, the industry saw a 76% referral rejection rate, compared to 54% in 2019, according to WellSky data. With this in mind, providers are employing a number of […]
At the end of last month, the U.S. Centers for Medicare & Medicaid Services (CMS) published its home health proposed payment rule for 2024. The proposal, almost immediately, drew a negative response from key home health stakeholders. The main headline was CMS’ decision to propose a home health payment decrease of 2.2%. The proposal also […]
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