Vermont Home Health Agencies Face Big Financial Hit Under Proposed Medicare Changes

Seven of Vermont’s 10 home health and hospice agencies will lose significant funding as a result of recent changes to Medicare’s rural add-on payments. In 2018, rural home health agencies across the country received a 3% rural add-on payment increase. The payment bumps, which providers have been receiving for several years, help in dealing with obstacles […]

12 Home Health Workers Indicted for $87 Million Medicaid Fraud

Two sisters and 10 of their employees have been indicted after a federal grand jury said they spent years using their home health care companies to defraud the Pennsylvania Medicaid program. Home health care companies owned and operated by sisters Arlinda Moriarty and Daynelle Dickens received more than $87 million in Medicaid payments for services that were never […]

BrightStar Marketing Chief: Old School, McDonald’s-Style Ads No Longer the Gold Standard

In the past year, BrightStar Care has taken on two big marketing challenges: improving brand awareness and increasing online presence. Now, Chief Brand Officer Steve Schildwachter is preparing to tackle new goals in 2019. He’s adapting lessons learned from his past advertising work with McDonald’s and sees the potential in technology, such as augmented reality. […]

[CORRECTED] PE Firm Alpine Investors Adds Advantage In-Home Services to its Portfolio

Advantage In-Home Services, a provider of personal home care, has been acquired by Alpine Investors* and will partner with Alpine’s portfolio company TEAM Public Choices. The deal should help TEAM expand geographically and service-wise, and will yield liquidity to Advantage’s founder, who is retiring. Financial terms were not disclosed. Prior to this transaction, Advantage In-Home […]

Medicare Advantage Beneficiaries Eagerly Await New Home Care Coverage

More than half of all Medicare Advantage (MA) members want their plans to cover assistance at home, according to a new survey. But despite new rules allowing it, the majority of beneficiaries will have to wait until 2020 or later for their plan to have that option. Fifty-seven percent of members surveyed by HealthMine Medicare […]

Age-Friendly States Movement Gains Steam

New York, Massachusetts and Colorado are pioneering what could become a new trend: age-friendly states. All three received age-friendly state designations from AARP within the past year. The movement could be good news for home care providers, if it means that states invest more in systems and infrastructure to enable aging in place and community-based […]