BrightStar Care CTO: MA Plans Want Home Care Partners with Track Records

Partly due to a lack of funds and existing data, Medicare Advantage (MA) plans have been slow to roll out home care-focused supplemental benefits now allowed under Centers for Medicare & Medicaid Services (CMS) guidelines. Even so, many home care companies hoping to become MA partners have launched targeted campaigns to win plans’ attention. Among […]

Ensign Group Names Company Vet as CFO of Home Health Spinoff Pennant

The Ensign Group Inc. (Nasdaq: ENSG) announced Monday that it has named Jennifer L. Freeman to serve as chief financial officer of The Pennant Group Inc., the planned spinoff company launched from Ensign’s home health, hospice and senior living businesses. Freeman is an Ensign veteran, having joined the company earlier this year as CFO of […]

Gillette Takes Sharp Step Toward Helping Seniors Age in Place

Many well-known companies are tapping into the aging in place market to accommodate the influx of seniors that prefer to remain in their homes and communities as opposed to other options, such as nursing homes or assisted living facilities. One of the most recent ones to take a sharp step toward aging in place is […]

Humana At Home President: The Industry Will Adapt to PDGM

With a focus on addressing the social determinants of health through non-medical care, health insurance giant Humana Inc. (NYSE: HUM) has set its sights on care in the home. In addition to Humana At Home, the company sends almost 50,000 nurses into the home daily through Kindred at Home, the largest provider of home health […]

5 Things Home Health Providers Want CMS to Fix

The home health care industry is not pleased with the 2020 proposed payment rule — and industry leaders are making sure the Centers for Medicare & Medicaid Services (CMS) knows. Led by LHC Group Inc. (Nasdaq: LHCG) CEO Keith Myers, the Partnership for Quality Home Healthcare (PQHH) has sent a letter to CMS Administrator Seema […]

Senior-Millennial Matchmaking Service Making Mark on Fringes of Home Care

As older adults more frequently choose to remain in their homes and communities, new companies that help make aging in place possible are beginning to spring up. It’s important for home care agencies to familiarize themselves with such up-and-coming entities, experts say, as many offer home care-adjacent services that could spell stolen business. Among these […]

When it Comes to Telehealth Reimbursement, ‘Just Start Billing’

The use of remote patient monitoring (RPM) is becoming more common with in-home care providers and has proven to be a value-add to many organizations. But questions related to receiving reimbursement for RPM devices and services through Medicare still exist. Broadly, the use of remote patient monitoring is gaining momentum across senior care even outside […]

LHC Group CEO Casts Doubt on CMS’s Ability to Manage PDGM

Home health providers may not be the only ones positioned for a rough January 2020. LHC Group Inc. (Nasdaq: LHCG) Chairman and CEO Keith Myers cast a small degree of doubt on the Centers for Medicare & Medicaid Services (CMS) and its ability to manage the implementation of the upcoming Patient-Driven Groupings Model (PDGM). “There […]