BrightSpring Expands Home Health To Strengthen Service Line Synergies

BrightSpring Health Services (Nasdaq: BTSG) is looking to increase synergies across its service lines by expanding home-based care programs. Specifically, the company is looking to expand its home infusion, home-based primary care and rehab service lines, according to Jennifer Phipps, BrightSpring’s executive vice president and chief financial officer. Overall, BrightSpring is expecting its home health […]

CMS Updates ACO REACH As Program Enters ‘Pivotal Phase’ 

The Centers for Medicare & Medicaid Services (CMS) recently announced updates to the Accountable Care Organization (ACO) “REACH” Model, which provides private home-focused health care providers with an opportunity to participate in risk-sharing agreements with traditional Medicare. The new updates are essentially “tweaks” based on learnings acquired through the first two years of the program’s […]

Investment Firm KKR To Offload 16.1M BrightSpring Shares In Secondary Offering

On Tuesday, BrightSpring Health Services (Nasdaq: BTSG) announced that its majority shareholder, the investment firm KKR & Co. (NYSE: KKR), plans to sell 14 million shares of BrightSpring stock through a secondary offering, with the option to sell up to an additional 2.1 million shares.  KKR owns almost 93 million BrightSpring shares, representing 54.2% of […]

Enhabit Advances Home Health Strategy Through Episodic Contracts, Expanded Payer Mix

Enhabit (NYSE: EHAB) is aiming to be a home health provider of scale in order to better negotiate with plans and forge relationships with referrers – but the path to this goal has been more time-consuming than the company’s leaders originally envisioned. To achieve more referral partners and increase patient volume, Barb Jacobsmeyer, president and […]

4 Quotes Illuminating At-Home Care CEOs’ 2025 Strategies

To sustain margins while meeting growing demand, against a backdrop of payment pressure, at-home care leaders must find ways to operate more efficiently while expanding access and improving outcomes. Top executives have varying approaches to managing their operations and pressing issues. For Jennifer Webster, the CEO of DispatchHealth, demonstrating outcomes is top of mind when […]

UnitedHealth, Humana Advocate For Limits On Medicare Advantage Home Visits

UnitedHealth Group (NYSE: UNH) and Humana (NYSE: HUM) are pushing to increase oversight and limit payments to insurers for in-home clinical assessments in Medicare Advantage (MA). On Friday, UnitedHealth called to increase MA oversight of in-home clinical visits and deploy annual audits focused on in-home clinical visits. Humana told congressional staffers that it supported limiting […]

UnitedHealth Reaffirms Amedisys Deal Optimism In Leaked Document

UnitedHealth Group (NYSE: UNH) signaled confidence in its merger with Amedisys (Nasdaq: AMED) in a document prepared for shareholders. An earlier draft of the document, marked as “privileged and confidential,” was mistakenly sent to a STAT reporter, according to the publication. After STAT informed UnitedHealth of its intentions to report on the document, UnitedHealth posted […]

Transformative Growth, Massive Refresh: BrightStar, AccentCare Make Marketing Moves

As media use evolves, the options for home-based care marketing are increasing. Providers of home care and home health must consider the benefits and risks of platforms, including TikTok, television and print ads, before investing dollars that may be increasingly more stressful to spend as margins become slimmer. Home-based care companies must also consider substantial […]