A new era is underway at ResCare, one of the largest providers of in-home personal care in the United States. With some fresh voices and vision in the C-suite, the Louisville-based company is making a push to expand its clinical services and position itself as a key partner for managed care payors. The effort involves […]
While not a new issue, the home care worker shortage across the country is only looking bleaker over the next few years, leading some providers to take action. One franchise owner is taking a page out of frequent flier programs to boost retention and reduce turnover costs. For Interim HealthCare’s largest franchise owner, Tom DiMarco, the […]
Big changes are afoot at Brookdale Senior Living (NYSE: BKD), but the company remains committed to home health and is actively looking to grow its hospice business. A new CEO is set to take the reins at Brentwood, Tennessee-based Brookdale, which is the largest senior living provider in the nation and is also one of […]
One newly launched company is meeting the consumer-driven desire for on-demand health services in the home. The startup, Carol Health, features an the online platform designed to send a registered nurse within two hours of a client requesting it. Carol Health has launched its pilot program in Grand Rapids, Michigan. Unlike home health care or […]
Coming changes in how Medicare will pay for therapy are raising questions—and some concerns—in the home health sector. The therapy policies were included in the Bipartisan Budget Act of 2018, which was signed into law last week. One of the biggest changes relates to Medicare therapy caps, which were repealed in the bill as had been expected. […]
To stand out in a crowded and competitive marketplace, some home care franchise companies are updating their advertising strategies. They are embracing technology for more data-driven campaigns, and they are taking calculated risks with content—with one ad even telling the story of a client attending a strip show. Advertising and sales rep salaries/bonuses are typically […]
Non-skilled in-home care supports will be included as a supplemental benefit in Medicare Advantage plans in 2019, according to the Centers for Medicare & Medicaid Service (CMS), which announced the policy change Thursday afternoon. The move marks the first time that CMS has allowed an item or service to be eligible as a supplemental benefit that covers […]
Amazon (NYSE: AMZN) is entering the health care market, and its momentum could carry the retail giant into the home care space. Watching Amazon’s actions and guessing at next steps has become a spectator sport, and as the home health care space is in the midst of a major consolidation period, industry players are looking […]
“Hey, Alexa, what time should I take my medication today?” This exchange with Amazon’s digital personal service assistant, Alexa, may soon be commonplace for older adults who wish to age in place, thanks to a pilot study conducted by Dublin, Ireland-based Accenture (NYSE: ACN), a global management consulting firm that provides services in technology, strategy […]
Millennials are breathing new life into the nursing industry even as baby boomers are retiring en masse. But home health care providers shouldn’t feel total relief over the influx of younger nurses, as the demand continues to tick upward. An average millennial is now 186% more likely to become a registered nurse (RN) than the average baby […]
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