Why One Home-Based Care Veteran Sees Home Modification As A Major Growth Area

TruBlue Total House Care recently welcomed Carrie Coumbs as the company’s new senior strategic advisor. Cincinnati, Ohio-based TruBlue is a senior-focused home repair company that operates under a franchising business model. TruBlue specializes in house care, home maintenance and safety modifications. Coumbs is a senior care veteran with 20 years of aging services experience under […]

Home-Based Care Organizations Grab Spots On ‘Best Workplaces in Aging Services’ List

Fortune Magazine’s annual “Best Workplaces in Aging Services” list once again features a number of familiar names from the home-based care space. The top-15 home-based care organizations on this year’s list include ComForCare, Senior Helpers, 24 Hour Home Care, Compass Care and Reliant at Home. SCAN Health Plan was also included. Every year, Fortune puts […]

BrightStar Care Doubles Down On Company-Owned Locations

True to its word, BrightStar Care is investing in company-owned locations with the acquisition of eight agencies in Florida and Alabama. The eight locations will now operate as BrightStar-owned agencies, marking the largest purchase the company has made since launching the corporate-owned focus program in February. Over the past few months, BrightStar Care has committed […]

How Home Care Became The Final Destination For New Franchise Owners

Working in home care wasn’t the original plan for many of the leaders and entrepreneurs that are now operating in this space. But life circumstances, the business opportunity in senior care and a greater call to aid others meant home care became their ultimate, and likely final, destination. In many cases, being an outsider coming […]

The New Franchise Owners Who Have Made Home Care Their Second Act

More often than ever, professionals from other sectors are changing course, entering the home care industry and jump starting their careers by becoming franchisees. This new class of home care franchise owners brings with them backgrounds in law, hospitality, public relations and other areas. Since moving into the home care sector, many have been able […]

Why Home-Based Care Providers See Value in International Footprints

While the majority of their services and energy is concentrated in U.S. markets, a number of home-based care providers are continuing to see the value in participating in international markets. By providing services to countries around the world — whether directly or through franchisees — several U.S.-based companies have taken advantage of demand overseas by […]

Why More Home Care Franchises Are Seeing Value in Company-Owned Locations

As more home care franchise companies begin to embrace company-owned or corporate-owned locations, veterans in the space are analyzing the return on investment of their long-held locations. While company-owned locations are more recent additions at a number home care agencies, BrightStar Care got its start with a handful of company-owned locations in 2002. In fact, […]

How Home Care Organizations Are Leveraging ‘Test Kitchens’ at Company-Owned Locations

In some ways, preparation and experimentation are two sides of the same coin in that the latter gives way to the former. Over the years, a number of home care franchise companies have added company-owned locations to their larger franchise networks. These locations function as “test kitchens” that allow providers to experiment with new programs […]