Emmy Award Winner Becomes Spokeswoman for Home Care Company

A prime time celebrity is partnering with a home care company to become its official spokesperson, and relating to clients through her personal experience with Alzheimer’s disease. American talk show host and Emmy Award winner Leeza Gibbons is the official spokesperson of Senior Helpers, and will also help invest in Senior Helpers franchises. The national […]

N.J., Massachusetts Home Health and Hospice Agencies Rebrand as Ascend

Several home health and hospice agencies in New England recently rebranded to join the Ascend family of companies. Care Alternatives, Total Care, BergenCare Home Health, BergenCare Personal Touch and Total Care of Massachusetts last week completed their rebranding efforts to carry the Ascend name, a move that the parent company believes will not only better […]

Home Care Assistance Named Among Top Senior Care Franchises

A home care provider specializing in full-time care for seniors has been recognized as one of the top senior care franchises of 2014 by Franchise Business Review. Home Care Assistance stood out among more than 30 franchise companies and 1,300 senior care franchise owners in North America to earn top rankings in the areas of financial opportunity, […]

Home Care Assistance Expands in Conn., Fla. and Toronto

A senior care provider is expanding by opening new offices within the United States and rolling out additional services at its Canadian division. Home Care Assistance is growing with the addition of an office in Clearwater, Fla. positioned to serve the Tampa Bay community; an office in Norwalk, Conn., positioned to serve southern Fairfield County; […]

New Nevada Business Connects Home Care and Senior Caregivers

A husband-wife couple with health care care industry experience have opened a new business in Nevada that pairs seniors in need of home care with caregivers of their same age, reports the Reno Gazette-Journal. Dr. Charles P. Virden, a plastic surgeon with practices in Reno and the Tahoe-Truckee area, along with his wife, Lynnsey Virden, […]

Forbes: Home Health Franchises are Hot

Home health and senior care-related businesses are among the hottest franchises to own, joining the ranks of retail and even fast-food chains, according to the Forbes 2014 Best Franchises list. The home health and senior care niche is growing at what Forbes calls an “amazing” rate, with three of the top-10 franchises in the list […]

Home Instead Brings Staff Training Online Through New Partnership

One of the largest home health care providers is bringing staff training online through a new partnership with a professional education institute. Home Instead Senior Care’s 65,000 employees worldwide will soon be able to access their state-specific training online. Home Instead Senior Care has endorsed Institute for Professional Care Education (IPCed) as a preferred vendor […]

Kindred Proposes $1.6 Billion Takeover of Gentiva

A $1.6 billion acquisition could be in the works between two of the home health industry’s largest players as Kindred Healthcare, Inc. (NYSE:KND) sets its sights to acquire Gentiva Health Services, Inc. (NYSE:GTIV).  Under the proposal, Kindred would acquire all of the outstanding shares of common stock of Gentiva for a combination of $7.00 per […]

Kindred Partners with Las Vegas ACO

Kindred Healthcare, Inc. (NYSE:KND) announced this week that it has signed an agreement to become a strategic partner and owner in a Las Vegas accountable care organization (ACO). Kindred will partner with Silver State Accountable Care Organization, LLC, an ACO that formed in 2013 and services Medicare fee-for-service patients in Southern Nevada.  Partnering with Kindred’s […]