Terms Prove Paramount In Marketing to Senior Crowd

Not all consumers are created equal, and targeting groups by age requires a close look at the consumer’s personal preferences—including the language he or she uses to identify himself or herself.  In order to effectively approach baby boomers and older consumers’ demands, marketers need to know about their values and purchase motivators, says Jim Gilmartin, principal of […]

Amedisys Prepares to Divest 35 Home Health Care Centers

Amedisys Inc. (NASDAQ: AMED) announced Friday it has retained a mergers and acquisitions company to help divest dozens of care centers in the coming months.  A nationwide health care at home company that currently covers 380,000 patients, Amedisys announced in its first quarter earnings statement it was planning to divest 50 of its care properties, […]

IMCO Launches New Home Care Membership Organization

Longtime health care organization Independent Medical Co-Op, or IMCO, has announced the launch of a new membership group devoted to home care providers. IMCO Home Care, which comes following IMCO’s 31-year tenure in independent medicine, will focus on serving the home medical equipment and durable medical equipment providers in the market. The organization providers members […]

New Bill Brings Renewed Support for Senior In-Home Services

A new bill introduced this week would help boost funding for certain at-home senior services that were previously cut back, including Meals on Wheels.  The bill, introduced by Senator Bernie Sanders (D-Vt.), who chairs the Senate Subcommittee on Primary Health and Aging, would strengthen the Older Americans Act—a support of various programs for older Americans, […]

Ohio Ramps Up Home Health Care Background Checks

The state of Ohio will be ramping up on background checks for home health care workers as a result of a new $2.1 million federal grant. The Ohio Governor’s Office of Health Transformation (OHT) has announced the state will use the grant to improve criminal background checks for direct-care workers in home- and community-based settings, and […]

Preferred Home Health Expands into New England Through DME Acquisition

East Coast-based home health provider Preferred Home Health & Nursing Care Services today announced it is boosting its market presence through the acquisition of Acelleron Medical Products. The acquisition of Acelleron, a Massachusetts-based durable medical equipment provider, Preferred plans to expand its home health care reach into New England. “We are very happy to bring […]

Senior Home Care Expands In-Home Telemonitoring Services

As one of Senior Home Care’s service offerings, the company is expanding its in-home telemonitoring options to clients in its Florida-based home care agencies.  The telemonitoring service is offered currently through several of Senior Home Care’s agencies, including Gainesville, Naples and Fort Meyers, and is now introducing the services to Winter Haven. Its first foray […]

Wages, Hours and Training are Biggest Barriers to Recruiting Home Care Workers

Compensation, lack of full-time hours and training are the largest barriers to recruiting and training direct-care workers in home and community-based programs, according to the findings of a new set of surveys of Michigan Medicaid-funded home and community-based service providers.  The surveys, funded by a grant from the Centers for Medicare and Medicaid Services provided […]

Patient Recruiter Sentenced in $20 Million Home Health Kickback Scheme

The former patient recruiter for a Miami home health agency charged with $20 million in fraudulent Medicare billing has been sentenced to 37 months in prison and has been ordered to pay $1.85 million in restitution for his participation in the scheme.  Manuel Lozano pleaded guilty to one count of conspiracy to receive health care […]

Home Care Workers Keep Holding Tight on Wages

In the long wait for a decision on a proposed rule change for minimum wages and overtime, home care workers are continuing to “wait and see,” writes Yahoo! News in a report this week.  “These essential employees, who work in the privacy of people’s homes for a short time such as with [one care recipient] […]