Vermont Home Health Agencies Face Big Financial Hit Under Proposed Medicare Changes

Seven of Vermont’s 10 home health and hospice agencies will lose significant funding as a result of recent changes to Medicare’s rural add-on payments. In 2018, rural home health agencies across the country received a 3% rural add-on payment increase. The payment bumps, which providers have been receiving for several years, help in dealing with […]

12 Home Health Workers Indicted for $87 Million Medicaid Fraud

Two sisters and 10 of their employees have been indicted after a federal grand jury said they spent years using their home health care companies to defraud the Pennsylvania Medicaid program. Home health care companies owned and operated by sisters Arlinda Moriarty and Daynelle Dickens received more than $87 million in Medicaid payments for services […]

BrightStar Marketing Chief: Old School, McDonald’s-Style Ads No Longer the Gold Standard

In the past year, BrightStar Care has taken on two big marketing challenges: improving brand awareness and increasing online presence. Now, Chief Brand Officer Steve Schildwachter is preparing to tackle new goals in 2019. He’s adapting lessons learned from his past advertising work with McDonald’s and sees the potential in technology, such as augmented reality. […]

Humana Keeps Focus on the Home with ‘Grandkids on Demand’ Pilot

“Grandkids on demand” startup Papa has struck a partnership with health insurance behemoth Humana Inc. (NYSE: HUM). A part-owner of the nation’s largest home health provider, Humana is pursuing a multi-faceted strategy to support more home-based services for its beneficiaries, including seniors on Medicare Advantage plans. As part of the new partnership, Louisville, Kentucky-based Humana […]

Age-Friendly States Movement Gains Steam

New York, Massachusetts and Colorado are pioneering what could become a new trend: age-friendly states. All three received age-friendly state designations from AARP within the past year. The movement could be good news for home care providers, if it means that states invest more in systems and infrastructure to enable aging in place and community-based […]

Right at Home Pushing Conversion Strategy for 2019 Growth

Looking to build partnerships similar to the one it recently formed with Kindred at Home, home care franchise company Right at Home plans to push a new conversion strategy in 2019. The reason for the strategy, Right at Home executives say, is to expand the company’s U.S. footprint, filling in geographic holes for further business […]

With Medicare Advantage in Mind, Newly Merged Home Care Company Seeks National Growth

Two of Washington state’s largest independent home care agencies are merging. The move, according to agency leadership, serves as the first step in a broader strategic plan to become a regional powerhouse capable of catching the attention of Medicare Advantage plans. Announced Thursday, the merger is between Seattle-based Family Resource Home Care and Spokane-based Family […]

Voters Say No to Universal Home Care Initiative

Maine voters have overwhelmingly shot down a state-level proposal to create a universal home care program. The proposal — Question 1 — would have provided free, home-based care to adults over the age of 65 and individuals with disabilities. To do so, the universal home care program would have taxed high-income households, though critics of […]