Salesforce Tackling Home Care, Social Determinants of Health With New Services

Cloud-based software giant Salesforce (NYSE: CRM) — known for providing customer relationship management (CRM) technologies to companies from Adidas to Piedmont Healthcare — is getting more involved in the home care game. On Monday, the San Francisco-based company announced the rollout of new services meant to help home care companies monitor social determinants of health […]

Homewatch CareGivers CEO: Home Care Playing Leading Role in On-Demand Economy

The U.S. on-demand economy is booming, growing from an estimated $48 million in products and services in 2016 to roughly $75.7 billion in 2017. The home care industry has played a leading role in that boom, both through companies’ in-house efforts and their continued use of third-party services. The on-demand economy is economic activity created […]

VNA Health Group Pushing Home-Based Primary, Palliative Care with $2.5M Grant

One of the largest home care and community health organizations in the country has landed additional financial support to continue building out its home-based primary care and palliative medicine offerings. Holmdel, New Jersey-based Visiting Nurse Association Health Group announced in January that it had been awarded a $2.5 million grant from the Parker Foundation to […]

Why Elara Caring Sees Behavioral Health as a New Frontier in 2019

Managing chronically ill patient populations across years and becoming a go-to resource for behavioral health needs are among Elara Caring’s biggest priorities over the next several months. Industry consolidation and increasing partnerships with large-scale payers and health systems will also be on the Addison, Texas-based provider’s radar, CEO G. Scott Herman told Home Health Care […]

Home Instead Making Tech Push, Investing in Senior-Friendly Tablet Startup

Home Instead Inc. — the international franchise company behind the Home Instead Senior Care network — is joining forces with senior-friendly tablet startup GrandPad in an attempt to reduce client loneliness and improve connectivity. As part of the new partnership — announced Tuesday — the Omaha, Nebraska-based home care franchiser has also made a “significant” […]

Aetna, Apple Roll Out New App to Track, Reward Healthy Behavior

Apple Inc. (Nasdaq: AAPL) and Aetna — a CVS Health (NYSE: CVS) company — are joining forces on a new app. It uses the Apple Watch to help Aetna members hit their well-being goals and avoid negative health outcomes. The app — christened “Attain” — is yet another example of an insurer pursuing a creative […]

Senior Living Providers Expect Disruption from Increase in At-Home Services

Senior living providers in the United States believe that their business model could be significantly disrupted by the trend toward older adults aging in their own homes, which is being enabled by new technologies. This was a key finding of “The State of Senior Living: An Industry Grappling with Autonomy,” a new report from architecture […]

Homewatch CareGivers Adds New Leadership Position to Focus on Innovation

Homewatch CareGivers has developed a new leadership position to spearhead innovation within the company. Jennifer Ramona has been named vice president of strategy and health care innovation. Previously, Ramona was the company’s director of business development. “We shifted some of [my] responsibilities with regards to the day-to-day business development to be able to really take […]

Virtual Reality Helps In-Home Caregivers Experience Dementia, Dying

Using a virtual reality headset and the story of a veteran with lung cancer, a Los Angeles-based company is showing caregivers what it’s like to die in hospice care. The goal of the simulation, created by Embodied Labs, is to bring new dimensions to employee training. “People will say, ‘Oh, so you’re teaching empathy, right?’ […]

Hospice Leaders Applaud MA Carve-In Approach — But Also Voice Concerns

Hospice leaders are, for the most part, encouraged by the move to explore a Medicare Advantage (MA) carve-in for hospice through an expanded demonstration. But several questions remain, they caution, with the bulk of them focusing on whether the hospice benefit could somehow be diluted or lessened. The Centers for Medicare & Medicaid Services (CMS) […]