BrightStar Marketing Chief: Old School, McDonald’s-Style Ads No Longer the Gold Standard

In the past year, BrightStar Care has taken on two big marketing challenges: improving brand awareness and increasing online presence. Now, Chief Brand Officer Steve Schildwachter is preparing to tackle new goals in 2019. He’s adapting lessons learned from his past advertising work with McDonald’s and sees the potential in technology, such as augmented reality. […]

Word of Mouth Still Best Referral Source For Home Care Providers

Home care providers are increasingly turning away from traditional marketing and ad services to find new clients and generate revenue. In 2017, providers favored Internet marketing that leveraged search engine optimization (SEO), or ways for consumers to best find care providers on their own. That’s according to Home Care Pulse’s 9th Annual Edition of the Home Care […]