HHCN is asking you to share your thoughts and opinions about our coverage — and where it goes from here. Do you want to see more Medicaid coverage in the year ahead? More stories about home-based palliative care or hospital-at-home models? Continued evaluation of the Patient-Driven Groupings Model (PDGM)? Now is the time to let […]
In the past year, BrightStar Care has taken on two big marketing challenges: improving brand awareness and increasing online presence. Now, Chief Brand Officer Steve Schildwachter is preparing to tackle new goals in 2019. He’s adapting lessons learned from his past advertising work with McDonald’s and sees the potential in technology, such as augmented reality. […]
Home care providers are increasingly turning away from traditional marketing and ad services to find new clients and generate revenue. In 2017, providers favored Internet marketing that leveraged search engine optimization (SEO), or ways for consumers to best find care providers on their own. That’s according to Home Care Pulse’s 9th Annual Edition of the Home Care […]
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