Top Home Health Trends For 2024

In 2023, the decreasing influence of COVID-19 did not mitigate the overall operating pressures home health providers were forced to face. In the new year, there still remains plenty of opportunity, but much to work through to tap into that opportunity. More proposed rate cuts to home health reimbursement are expected from the Centers for […]

CVS Health Ventures Backs Home-Based Care Company WellBe Senior Medical

WellBe Senior Medical has received an investment from CVS Health Ventures, the corporate venture capital arm of CVS Health (NYSE: CVS). The company did not disclose the investment amount. The funds will further fuel WellBe’s national expansion. Currently, the company operates in seven states across the U.S. Most recently, it set up shop in Oregon. […]

‘We Need To Go Where The Patients Are’: How Home Health Agencies Are Adjusting To Medicare Advantage

Medicare Advantage (MA) enrollment has been on a steady climb over the last two decades. As such, home health agencies have started to adjust operations to better fit the payer landscape in the future. Agencies in states like Michigan, Hawaii and Alabama have already had to do that — and those transitions haven’t been seamless. […]

The Top 10 Home Health Care News Stories Of 2023

In the first year that truly felt “post-COVID,” home-based care providers did not see a shortage of challenges. Instead, in 2023, home health providers saw another year defined by payment struggles, with both the Centers for Medicare & Medicaid Services (CMS) and Medicare Advantage (MA) plans. Home care providers, meanwhile, were still grappling with high […]

Recent Medicare Advantage Developments Bode Well For Home Health Providers

Home health providers have griped with their Medicare Advantage (MA) plan partners for years over poor rates, claim denials and increased administrative burden. Providers have stopped short of banding together to deny coverage for these plans, but some of the top companies have reallocated capacity to “preferred payers.” In the end, though, it may not […]

Class-Action Lawsuit Accuses Humana Of AI-Driven, Post-Acute Care Claim Denials

A class-action lawsuit was filed against Humana Inc. (NYSE: HUM) in Kentucky on Tuesday. The company is the latest insurer under fire over its alleged utilization of AI to dictate or deny post-acute care. Humana Medicare Advantage (MA) beneficiaries, specifically, filed the lawsuit, alleging that the company illegally used algorithms to limit post-acute care services. […]

CVS Leveraging Health Care Services Segment To ‘Leapfrog’ Its Peers

CVS Health (NYSE: CVS) held its investor day Tuesday, which included company leaders’ ambitious plan for the future. That plan includes a synchronization of its health care delivery arm with the rest of the enterprise, and that health care delivery arm, of course, includes home-based health care. “We said we wanted to be in primary […]

Humana Partners With CINQCARE To Deliver Home-Based Care To Medicare Advantage Members

Humana Inc. (NYSE: HUM) has formed a partnership with CINQCARE, a health care company that delivers care in the home and community. “At Humana, our unwavering commitment has always been to provide high-quality care and improve health outcomes,” Julie Mascari, president of Humana Northeast regional Medicare, said in a press statement. “By combining our expertise […]

As 2024 Nears, Large Home Health Providers Are Cementing Their MA Strategies

Home health providers’ battle for fair reimbursement from Medicare Advantage (MA) plans will be a “generational battle,” and not one they will win overnight. But, at least for larger home health providers, their strategies in that battle are much more definitive than they were even a few years ago.  Luke James, the president of VitalCaring, […]