HCAOA’s Vicki Hoak: Industry Standardization, Revenue Diversification Will Help Home Care Solidify Its Star Power

If 2020 was the year home care finally entered the spotlight, then 2021 was the year the industry solidified that star power while gaining powerful allies. No one understands this better than Vicki Hoak, executive director of the Home Care Association of America (HCAOA). As the top executive of an organization that represents nearly 3,000 […]

Modivcare CEO Discusses Company Transformation, Formation of New In-Home Services Division

When Dan Greenleaf took the helm of Modivcare Inc. (Nasdaq: MODV) in 2019, he saw the opportunity to transform the organization into an all-around social determinants of health company. Modivcare has been working toward this goal ever since. “That really was the catalyst for a lot of the decisions we made going forward,” Greenleaf, president […]

CareLinx by Sharecare Helping More Than 400 Medicare Advantage Plans Scale Home Care Services

CareLinx, now a part of Sharecare, has had an eye on Medicare Advantage (MA) opportunities ever since in-home care services became a benefit under MA plans. The company is now seeing the fruits of its labor. On Tuesday, Atlanta, Georgia-based Sharecare (Nasdaq: SHCR) announced that more than 400 MA plans are utilizing CareLinx to scale […]

Homecare Homebase Parent Company Hearst Strikes Deal for CellTrak

Last April, Addus HomeCare Corporation (Nasdaq: ADUS), Homecare Homebase (HCHB) and CellTrak announced they were teaming up to build “the industry’s first integrated, enterprise-level solution for all types of home-based care.” The next big step in that collaboration has come for two of those organizations. Hearst, the parent company of HCHB, has struck an agreement […]

AccentCare Announces Brand Refresh, Expects ‘Tremendous Amount of Growth’ from De Novo Activity

In-home care giant AccentCare is starting the new year off with an identity refresh. The goal: to help gain traction in a fragmented market and better define its organizational mission. Unveiled Monday, the refresh includes a shift toward a single, company-wide name, plus an updated logo. It also includes a new vision and corporate purpose […]

Armed with Bigger Balance Sheet, Care Advantage Delivering on ‘Assertive’ M&A Strategy

The Richmond, Virginia-based home care provider Care Advantage Inc. went through a dealmaking lull during the early days of COVID-19. Unfortunately, the pandemic has not yet completely subsided. But that lull certainly has. On Dec. 29, Care Advantage announced it acquired Dover, Delaware-based Silver Lining Home Healthcare. With the deal, the company has made three […]

DOL Oversight Ramping Up, But Home Care Industry ‘Still a Little Behind’ on Compliance

Home-based care providers have had to deal with an uncertain legal and regulatory environment for almost two years at this point. It’s created bottom-line challenges as well as workplace ones. Cheryl Stanton, the chief legal and government affairs officer at BrightStar Care, experienced this first hand when the U.S. Occupational Safety and Health Administration (OSHA) […]