Senior Housing Will Be Too Pricey for 54% of Mid-Income Older Adults by 2029

By 2029, nearly 8 million middle-income older Americans won’t be able to afford senior housing at today’s average market rates, new research shows. While the statistics have negative implications for the senior housing industry, they create opportunities for home-based care providers, whose services are often the least expensive option for seniors. The findings come from […]

Daily Pay for Caregivers Helps BrightSpring Improve Recruitment, Retention

As the aging population continues to grow, so does the need for home-based care services. But supply isn’t keeping up with demand when it comes to the caregivers required to provide those services, creating fierce competition for workers. To win over prospective employees, at-home care providers must differentiate themselves. For BrightSpring Health Services, that means […]

Humana Releases ‘Unhealthy Days’ Update, Explores More In-Home Care Opportunities

An initiative by Humana (NYSE: HUM) that addresses social determinants of health posted positive results in five of seven target communities in 2018. On average, Humana Medicare Advantage (MA) members in participating communities saw a 2.7% reduction in “unhealthy days” experienced in 2018, according to the insurer’s 2019 Bold Goal progress report. Unhealthy days are […]

Executive Care CEO Building Franchise ‘One Client at a Time,’ Sniffing Out SNF Partnerships

Since co-founding Executive Care with his wife Mila 15 years ago, CEO Lenny Verkholglaz has led the Hackensack, New Jersey-based home health care franchise toward consistent growth in an industry that is grappling with how to recruit and retain home care workers. Today, the private-pay in-home care company has over 20 locations across more than […]

Right at Home, Lifesprk Share Opposing Strategies to Winning Partnerships

As the health care industry continues to move toward value-based payment, at-home care providers have more opportunity to shine than ever before — with players across the continuum taking notice. Leveraging unique data and capitalizing on differentiators are key to catching the attention of potential partners, experts say. In 2018, mergers and acquisitions within the […]

Chronic Conditions Cost US Economy More Than $4.5 Trillion

The overall economic burden associated with diabetes, heart disease, dementia and other chronic medical conditions in the United States now adds up to more than $4.5 trillion, a new report has found. While already staggering, that economic burden is projected to double within the next three decades as well, propelled by the wave of aging […]

24 Hour Home Care Partners with On-Demand House Call Startup Heal

A startup delivering on-demand doctor house calls and a growing home care provider are teaming up to better serve older adults in the Los Angeles market. Heal — which has raised more than $71 million since launching in 2014 — and 24 Hour Home Care announced a new partnership agreement Tuesday. The move is yet […]

Hyper-Focused Sales and Marketing Strategies Help At-Home Care Providers Boost Business

As the health care industry continues to recognize the value of non-medical home care services, a growing number of providers are offering both medical and non-medical services. Agencies that offer the continuum of care can benefit from dividing their sales team by service, industry leaders say. Executives shared that view and other winning sales and […]

Senior Helpers, Home Helpers, VNSNY Navigate Industry Headwinds

Despite the growing demand for in-home care, operating home care and home health agencies has never been more complex. Workforce and regulatory challenges are largely to blame — but the roadblocks are not insurmountable, industry leaders say. Executives from some of the largest home-based care organizations in the U.S. identified their top headwinds — and […]

Home Health Foundation Layoffs Tied to Organizational Realignment

As part of an organizational realignment and effort to consolidate services, Lawrence, Massachusetts-based Home Health Foundation is closing its home care line. More than 200 home care workers will be laid off as a result of the closure. Home Health Foundation — a provider of home health, palliative, hospice and home care services — became […]