BrightSpring Executive Resigns, Home Care Provider Accra Announces New CEO

Accra, AccentCare, SimiTree and Glenmeadow make executive appointments while a BrightSpring leader steps down. BrightSpring’s president of hospice services steps down Michael McMaude, president of hospice services at BrightSpring Health Services (Nasdaq: BTSG) and CEO of its subsidiary Abode Healthcare, resigned Friday, effective immediately. The company stated that the resignation was not a result of […]

Transformative Growth, Massive Refresh: BrightStar, AccentCare Make Marketing Moves

As media use evolves, the options for home-based care marketing are increasing. Providers of home care and home health must consider the benefits and risks of platforms, including TikTok, television and print ads, before investing dollars that may be increasingly more stressful to spend as margins become slimmer. Home-based care companies must also consider substantial […]

Enhabit Taps Former AccentCare CEO Rodgers To Join Board 

Enhabit Inc. (NYSE: EHAB) has nominated Stephan Rodgers to join its board of directors. Dallas-based Enhabit, with a portfolio of more than 350 locations in 34 states, is one of the largest U.S. home health companies. Rodgers would bring experience as the former chief executive of another major home health provider. Rodgers previously served as […]

AccentCare Home Health President On Acquiring Talent, Learnings From Time At Optum, Value-Based Care

For AccentCare, a new leader at the helm of its home health business means a readjustment – or reaffirming – of the company’s priorities. Last month, Chris Mayne stepped into the role of home health president at AccentCare. Mayne comes armed with industry experience from his previous roles at UnitedHealth Group’s (NYSE: UNH) Optum. Now […]

Inside Today’s Changing Care Assessment Landscape — And How to Stay One Step Ahead

Bill Riemer calls it The Frankenstein Effect. As Vice President Health Information Systems at AccentCare, Riemer adapts the organization’s technology to meet regulatory and compliance changes that impact assessments at the Start of Care. With addition after addition to the process, the Start of Care loses its core efficiencies. “I think what’s changed over the […]

‘Draconian’ And ‘Bewildering’: Inside The 2025 Home Health Proposed Payment Rule

The Centers for Medicare & Medicaid Services’ (CMS) proposed home health payment rule, released Wednesday, included significant cuts for the third straight year. Those cuts, among other proposed changes, raise questions over the stability of the industry in the coming years. It has providers asking themselves and others the question: “Why us?” For an industry […]

What AccentCare’s Clinicians Wanted From The Company’s AI Implementation

Like many others, AccentCare has embraced artificial intelligence. However, the company wasn’t satisfied with implementing generative AI and looping in its clinicians afterwards. Instead, the company made its nurses a part of this process from the start. “It’s our philosophy at AccentCare that we don’t make changes to clinical practice without having a conversation with […]

AccentCare Names Andy Johnston President Of Hospice, Personal Care Services

AccentCare has a new leader at the helm of its hospice and personal care services operations. Andy Johnston has joined AccentCare’s executive leadership team as its new president of hospice and personal care services, a newly created role at the company. “Andy is a highly respected leader who has proven operational experience in large, multi-site […]

The Looming Home Care Disaster In New York State

There’s a potential storm brewing in New York state due to Gov. Kathy Hochul’s executive budget for 2025. The budget proposal includes over $1 billion in cuts to the states’ home care programs. The move is an effort to reduce Medicaid spending. The budget proposal cuts, which was released on Jan. 16, would directly impact […]