‘We Are Making Very Bold Moves’: CVS Health Targets Home Health, Primary Care Investments

In December, CVS Health (NYSE: CVS) shared its strategy for “revolutionizing” the consumer experience through its primary care, payer, digital and omnichannel health services offerings, including home health care. President and CEO Karen Lynch doubled down on that agenda while speaking at the 40th Annual J.P. Morgan Healthcare Conference Tuesday morning. “As I said in […]

Aetna Medicare CMO Outlines Aging-in-Place Agenda

America’s biggest health care companies continue to focus on home-based care and aging in place as 2022 approaches. That includes CVS Health Corporation (NYSE: CVS) subsidiary Aetna. Among its home- and community-based care initiatives, Aetna is doubling down on the use of telehealth and leaning into the CVS HealthHUB network, which offers seniors a range […]

Amazon Reportedly Gets Turned Down by CVS Health in Effort to Expand In-Home Care Platform’s Footprint

Amazon (Nasdaq: AMZN) has approached CVS Health (NYSE: CVS) in order to expand the coverage of its Amazon Care services, according to a report from Business Insider.  CVS Health is the parent company of the health insurer Aetna, which Amazon has reportedly reached out to, among other insurers. The move suggests that Amazon is moving […]

CVS Health Building ‘Home Health Hub’ to Better Care for Seniors

CVS Health (NYSE: CVS) has allotted ample resources toward home- and community-based care over the past year. It has done so for several reasons, CVS Health leaders point out. For one, investing in home-based care makes it easier for patients to access necessary services during the public health emergency. But CVS Health’s focus on the […]

Aetna Doubles Down on In-Home Physician Care, Partners with Landmark Health

Aetna is taking another step toward the home. The managed health care company announced Tuesday that it is forming a new partnership with Landmark Health in New York to bring physician-led services into the homes of Aetna’s Medicare Advantage members. The partnership further highlights a growing desire for more in-home medical and primary care, among […]

In-Home Primary Care Investments Likely to Trickle Down to Home-Based Care Agencies

Medicare Advantage plan Aetna and primary care provider WellBe Senior Medical are teaming up in the Chicagoland area to serve about 2,000 patients in their homes. The partnership further highlights the growing momentum behind in-home primary care models, which often enlist the services of home health and home care providers to care for vulnerable populations.  […]

Aetna Medicare CMO: Home-Based Care Now Critical Part of Health Care Ecosystem

When Aetna, a CVS Health company (NYSE: CVS), announced 2020 Medicare Advantage (MA) offerings, the company set out to go beyond simply offering its members a list of benefits. Instead, the company wanted to take a more holistic approach to health, stressing that individuals’ social and personal needs play key roles in keeping them healthy.  […]