LHC Group Finalizes Geisinger Joint Venture, BrightStar Continues Nationwide Expansion

LHC Group finalizes joint venture Lafayette, Louisiana-based LHC Group Inc. (Nasdaq: LHCG) and Geisinger Home Health and Hospice have finalized their joint venture agreement, initially announced at the end of February. Under the agreement, LHC Group will take majority ownership of Geisinger’s home health and hospice services in the Pennsylvania locations of Danville, Bloomsburg, Wilkes-Barre, […]

Home Health Agencies Ramp Up Social Media Recruiting Efforts

Twitter, Facebook, Instagram and other social media channels are quickly becoming more important tools for recruiting home care workers. That means agencies need to start building their online brand now to stay competitive, Hireology CEO Adam Robinson told Home Health Care News. Hireology is a talent-technology platform that provides candidate marketing and recruitment CRM services […]

Communication Breakdown: 60% of Home Health Workers Lack Adequate Information From Hospitals

As the U.S. health care system shifts towards value-based care, financial incentives are encouraging hospitals to work with home health organizations to improve patient outcomes. But despite the push, 60% of home health workers say they lack adequate patient information from hospitals to inform care, often leaving patients unprepared for treatment. That’s according to a […]

Top BrightStar Franchise Owner: There’s No ‘Secret Sauce,’ Fundamentals Foster Success

After spending decades as a corporate executive, Chicago area-native Gary Ratkiewicz decided to enter the home care industry for the same reason many people do: He was inspired by personal experience. After navigating his parents and son through end-of-life care, he bought his first BrightStar Care location in Tinley Park, a southwest suburb of Chicago, […]

BrightStar CEO Charting Course for 2019 Growth, Technology Investment

After reporting a total of 26 territory expansions in 2018, BrightStar Care plans to add even more locations in 2019, with openings slated in Minnesota, Washington and Pennsylvania, among other states. The Chicago-based at-home care company will continue to leverage technology, build upon existing markets and use new talent to make it happen, BrightStar Care […]

Interim Rises to Top of Senior Care Category on Franchise 500 List

Interim HealthCare Inc. beat out its competitors to top Entrepreneur’s Franchise 500 Rankings in the senior care category. On last year’s list, Interim ranked below Right at Home, Nurse Next Door, FirstLight Home Care, Visiting Angels and BrightStar Care. Since 1980, the annual list has evaluated the strength of franchise opportunities in industries across the […]

Home Care Executive Forecast: 2019 Trends, Challenges, Opportunities

From an ongoing labor crunch to evolving Medicare Advantage opportunities, U.S. home care providers face numerous challenges but also exciting opportunities heading into 2019. Many private-duty players anticipate tech investments and increasing integration with the overall health care system, as revealed in these forecasts from CEOs and upper level executives. In 2019, older adults and […]

BrightStar Marketing Chief: Old School, McDonald’s-Style Ads No Longer the Gold Standard

In the past year, BrightStar Care has taken on two big marketing challenges: improving brand awareness and increasing online presence. Now, Chief Brand Officer Steve Schildwachter is preparing to tackle new goals in 2019. He’s adapting lessons learned from his past advertising work with McDonald’s and sees the potential in technology, such as augmented reality. […]

Right at Home Pushing Conversion Strategy for 2019 Growth

Looking to build partnerships similar to the one it recently formed with Kindred at Home, home care franchise company Right at Home plans to push a new conversion strategy in 2019. The reason for the strategy, Right at Home executives say, is to expand the company’s U.S. footprint, filling in geographic holes for further business […]

Movers & Shakers: BrightStar Adds to Leadership Team, Hope Hospice Hires New CEO

BrightStar Care Adds to Leadership Team In-home care franchise company BrightStar Care has made an addition to its senior leadership team, tapping Pete First to serve as its new vice president of franchise development. Headquartered in Chicago, BrightStar is a national private-duty home care and medical staffing franchise with more than 300 locations. The franchise […]