True to its word, BrightStar Care is investing in company-owned locations with the acquisition of eight agencies in Florida and Alabama. The eight locations will now operate as BrightStar-owned agencies, marking the largest purchase the company has made since launching the corporate-owned focus program in February. Over the past few months, BrightStar Care has committed […]
BrightStar Care
The convener platform healthAlign has a front-row seat to see how home care is being utilized in Medicare Advantage (MA). Andy Friedell, the company’s founder and CEO, has always been bullish on home care’s growing prevalence in MA, even when providers began to shy away from it a bit after initial excitement over supplemental-benefit updates […]
More than ever, Medicare Advantage (MA) plans are stepping up and responding to the demand for more access to care in the home setting. This, in turn, has created an avenue for home-based care providers to lean into new opportunities. Over the past couple of years, the amount of MA plans offering care services in […]
Shifting health care payer trends have home-based care providers stuck between two battling business decisions: “adapt or die,” or sustainability. Those two decisions may look like one in the same to outsiders, but for home care operators grappling with whether to engage with Medicare Advantage (MA), they sometimes posit providers on different sides of the […]
As more home care franchise companies begin to embrace company-owned or corporate-owned locations, veterans in the space are analyzing the return on investment of their long-held locations. While company-owned locations are more recent additions at a number home care agencies, BrightStar Care got its start with a handful of company-owned locations in 2002. In fact, […]
In mid-May, I stumbled upon a story. I had been talking to providers for other assignments when I heard a few of them mention off hand that the staffing situation for their companies had gotten better. Some had reasons why they believed that was turning, while others didn’t offer anything but gratitude that it was. […]
For a while now, home care giant BrightStar Care has gone above and beyond the standard franchise model. It introduced senior living communities into its network to assist seniors with their care transitions while maintaining those clients. Recently, it has launched its new “care homes,” a twist on those senior living communities. BrightStar has always […]
BrightStar Care names chief development officer BrightStar Care has named Pete First its chief development officer. “Pete came to BrightStar Care with more than two decades of franchise experience under his belt and he quickly took the brand to new heights,” Shelly Sun, founder and CEO of BrightStar Care, said in a statement. “I am […]
The personal home care industry has received unprecedented recognition and praise over the last two years. President Joe Biden and Vice President Kamala Harris explicitly mentioned home care – and home care workers – on the campaign trail and after inauguration. “Just the fact that a sitting president is talking about home care is huge,” […]
Non-medical home care providers know they provide significant value to their clients. The issue many have had in the past is proving that value to others, whether it be potential partners or even seniors’ families. To change that, companies have begun to invest considerable money and resources into extracting data from the work they do. […]
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