BrightStar Care names new chief marketing officer BrightStar Care has promoted Teresa Celmer to chief marketing officer. Prior to her appointment, she had served as the company’s senior vice president of marketing since 2019. “I am thrilled to be stepping into the role of chief marketing officer of BrightStar Care and am expertly positioned to […]
BrightStar Care
Many people still consider home health and home care as sectors completely separate from hospital-at-home care. Increasingly, however, that is not the case. As more care comes into the home, home-based care organizations are finding ways to become involved – whether through partnerships or proprietary programs. In 2023, over half of home-based care organizations plan […]
Medicare Advantage (MA) only became a real opportunity for home care providers five years ago. That is when the Centers for Medicare & Medicaid Services (CMS) introduced primarily health-related benefits, allowing for agencies to step in and provide personal care for beneficiaries on a limited basis. Since then, MA plans have continued to expand these […]
In home-based care, persistent headwinds are forcing leaders to employ new strategies. Those strategies include searching for new partnerships to drive efficiency; looking outside the industry for inspiration; and taking on more value-based and risk-based opportunities. The headwind with the most persistence is staffing woes. At CenterWell Home Health, forming relationships with universities has been […]
On Thursday, the American Journal of Infection Control released a troubling study on home infusion delivery. The study’s findings seem – at the surface – like bad news for care-at-home progress. But after speaking with one of the study’s co-authors, what I’ve found is an opportunity for home-based care providers. Some believe that home health […]
While the home health sector deals with rate cuts, the home care industry is fighting its own monetary battle: the rising cost of services. That’s just one dynamic that could change the way home care agencies do business in the new year. At the same time, providers are also investing in what they believe to […]
Home health and home care operators grappled with numerous challenges in 2022 that impacted their businesses, from COVID-19 cases spiking due to the Omicron variant in the first quarter to labor pressures persisting throughout the year. For many providers, those headwinds turned their attention to maintaining growth, fine-tuning existing operations and avoiding loss, with service-line […]
The quotes that cracked this Home Health Care News list were not only memorable, frank and informative, but they also paint a complete picture of the home-based care landscape in 2022. The words from the industry leaders highlighted here weigh in on everything from tensions with Medicare Advantage (MA) plans to staffing shortages kneecapping industry […]
For someone who covers both the home health and home care sectors, 2023 was a very interesting year. Much of my time and energy was spent on covering potential home health payment cuts after the U.S. Centers for Medicare & Medicaid Services’ (CMS) release of the proposed payment rule. Even after the final rule was […]
Whether to engage with Medicare Advantage (MA) plans or not is one of my favorite topics of discussion in home care right now. And that’s for a simple reason: Not everyone agrees on the answer. The MA debate is one we’ve been discussing on Home Health Care News for a long time now. In fact, […]
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