4 Top Marketing Benefits of Converting to a National Franchisor

For an in-home care provider, the benefits of joining a national franchisor are vast, particularly in the age of COVID-19. Among the infrastructure advantages are marketing benefits, as a national franchisor is in an ‘always-on’ position building the brand while a local home care agency focuses on delivering care and eliminates the work that a […]

Benefits of the In-Home Care Franchise Model in a Post-COVID World

The last 10 months for in-home care providers brought challenge upon challenge — most of which arose as a direct result of the COVID-19 pandemic. Care providers across the industry took heroic measures to make it through the crisis, from personal protective equipment (PPE) procurement to navigating social-distancing requirements and managing staff on a remote […]

Beyond the Pandemic: 9 Overlooked Stories from 2020

The ongoing COVID-19 pandemic dominated headlines in 2020 — and rightfully so. But there were plenty of other storylines that defined the year, including the launch of the Patient-Driven Groupings Model (PDGM), the conclusion of a hotly contested presidential election and the execution of multiple industry-shaping transactions. These are nine of the most overlooked stories […]

BrightStar Care Targets Health System, Payer Partnerships with Latest Pilot

Two Chicago-based in-home care companies are teaming up in a move that illustrates bigger home care trends. On Tuesday, BrightStar Care — one of the largest home care franchisers in the nation — announced it’s joining Dina’s digital home care coordination network. In doing so, the home care and senior living franchise organization hopes to […]

Amedisys Expands Personal Care Network Through New Partnership with BrightStar Care

One of the largest home care franchises in the country is teaming up with one of the nation’s largest home health providers. Chicago-based BrightStar Care signed a care coordination agreement with Baton Rouge, Louisiana-based Amedisys Inc. (Nasdaq: AMED), adding BrightStar’s agencies to Amedisys’ personal care network. The personal care network’s goal is to facilitate care […]

Introducing the 2020 HHCN Changemakers Class

The U.S. health care system’s ongoing shift toward the home is changing how, when and where care services are delivered. Within this constantly evolving landscape, the home health and home care industries have turned to Changemakers for direction. Among their accomplishments, such mavericks of change are embracing new payment models, reshaping the in-home care market […]

Changemakers: Shelly Sun, Founder and CEO, BrightStar Care

With a background in accounting rather than home care, BrightStar Care founder and CEO Shelly Sun has embodied changemaking from the inception of her company, which today is a franchiser of in-home care services spanning more than 340 locations in the U.S. with several lines of business. Having launched the Illinois-based company in 2002, BrightStar […]