In the past year, BrightStar Care has taken on two big marketing challenges: improving brand awareness and increasing online presence. Now, Chief Brand Officer Steve Schildwachter is preparing to tackle new goals in 2019. He’s adapting lessons learned from his past advertising work with McDonald’s and sees the potential in technology, such as augmented reality. […]
Looking to build partnerships similar to the one it recently formed with Kindred at Home, home care franchise company Right at Home plans to push a new conversion strategy in 2019. The reason for the strategy, Right at Home executives say, is to expand the company’s U.S. footprint, filling in geographic holes for further business […]
BrightStar Care Adds to Leadership Team In-home care franchise company BrightStar Care has made an addition to its senior leadership team, tapping Pete First to serve as its new vice president of franchise development. Headquartered in Chicago, BrightStar is a national private-duty home care and medical staffing franchise with more than 300 locations. The franchise […]
A handful of home care companies are among the best franchise opportunities for buyers in 2018, a new ranking has found. To help prospective franchisees weigh risk and rewards, Forbes released its annual “America’s Best & Worst Franchises to Buy” list, broken down into categories for high investments, medium investments and low investments. Home care […]
Texas-based HomeWell Senior Care, a private duty home care franchise company, has a new owner with a background in hotels—and big plans to ramp up growth. Bruce Haase has acquired a majority stake ownership in the company for an undisclosed amount, while founder Joshua Hoffman retains one-third ownership. The company, which was founded in 2002, […]
After announcing it was branching out into senior living, home care franchise company BrightStar Care has shifted its aims for growing out its BrightStar Senior Living brand. Gurnee, Illinois-based BrightStar Care is one of the largest providers of home care in the nation, with more than 300 locations in 37 states. The first assisted living […]
Facing tight labor markets and a looming caregiver shortage, BrightStar Care is investing in technology and launching an $800,000 workforce initiative as it pursues ongoing growth in 2018 and beyond. These efforts are consistent with BrightStar’s long-standing goal for the company to be the “Neiman Marcus of home care,” CEO Shelly Sun told Home Health […]
More than a dozen home care companies appear on this year’s Entrepreneur magazine Franchise 500 list, but fewer cracked the rankings than last year. Right at Home repeated its 2017 showing as the highest-ranked home care franchise opportunity, coming in at No. 49. The Omaha, Nebraska-based company was No. 55 last year. It has about […]
Around the nation, home care and home health executives are looking into 2018 with their eyes wide open. With major deals being announced at the end of the year, some are expecting greater M&A activity in the year ahead, while others are still on high alert over new regulations. “I believe 2018 will see the […]
While it’s no secret newbie home care franchise owners are sometimes prone to making a few common mistakes, veteran franchise owners aren’t immune to error, either. Even well-established franchisees can fall into bad habits or abandon best practices if given enough time. Here are the top three ways home care veterans can lose sight of best […]
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