BrightStar Marketing Chief: Old School, McDonald’s-Style Ads No Longer the Gold Standard

In the past year, BrightStar Care has taken on two big marketing challenges: improving brand awareness and increasing online presence. Now, Chief Brand Officer Steve Schildwachter is preparing to tackle new goals in 2019. He’s adapting lessons learned from his past advertising work with McDonald’s and sees the potential in technology, such as augmented reality. […]

BrightStar, FirstLight Start to Turn Independent Operators Into Franchisees

As the home care industry becomes more complex and competitive, large franchisors see a growing opportunity to turn existing, independent businesses into franchise locations. Cincinnati, Ohio-based FirstLight Home Care and Gurnee, Illinois-based BrightStar Care are two examples of national franchise companies pursuing this avenue for growth. “In the last 12 months, we’ve really gotten serious […]

Editor’s Picks: Home Health Moves Away From Post-Hospital Care

In case you missed it, here are the top headlines grabbing readers’ attention this week, plus some other notable stories from around the web that caught our eye here at HHCN: Most Read: Home Health Dramatically Shifts Away from Post-Hospital Care — Between 2001 and 2012, the number of home health episodes not preceded by a hospitalization […]

New Report: Senior Care Franchise Sector Continues to Stand Out

Home care services have emerged as one of the most popular industries for franchises, according to a new report released by Franchise Business Review. The report, Senior Care Franchises, explores the fast-growing, multi-billion dollar home care industry and assesses franchise investment opportunities. Franchise Business Review first looked at the senior home care industry in 2010 […]