Best Life Brands names new CEO Best Life Brands — a holding company that owns the franchised home care providers ComForCare and At Your Side — has hired a new CEO. J.J. Sorrenti stepped into the role earlier this month and will oversee the strategic growth plans for all Best Life Brands. Those include ComForCare […]
CarePatrol
Home care giant ComForCare has announced the creation of a new platform company to unify its brands. Going forward, Best Life Brands will encompass ComForCare, fellow home care franchise company At Your Side, senior placement organization CarePatrol and any future acquisitions. Owned by New York-based private equity firm Riverside Company, ComForCare operates on a franchise […]
It’s been nearly one year since Steve Greenbaum became CEO of ComForCare. In that time, he has zeroed in on differentiating ComForCare from competing home care franchise companies. As part of this effort, he is helping to build a platform of senior-focused franchise brands under ownership of private equity firm The Riverside Company. Greenbaum is […]
A deal announced this week could be the first step in the creation of a family of senior care franchise businesses under a single private equity owner, The Riverside Company. It’s similar to what Riverside has done in building the Dwyer Group, which is a platform of 17 trade service franchises, including Molly Maid, Mr. Rooter and […]
With a new CEO at the helm, home care franchise company ComForCare is growing in new directions. ComForCare, which has more than 200 locations across the United States, Canada and the U.K., has acquired CarePatrol, a company that helps place individuals in assisted living and other senior living settings. Like ComForCare, CarePatrol operates on a […]
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