Home Care Agencies Mobilize for Post-Holiday Referral Rush

The holidays and weeks that follow are one of the busiest times of year for home care providers, as referrals surge. Whether the rush brings in business or results in missed opportunities depends on how agencies prepare. ”The first thing is to simply understand that this trend is there,” Peter Droubay, director of recruiting at […]

Third-Party Referral Sites Help Boost Early-Stage Home Care Agencies

Third-party referral sites are simple marketing tools that can generate leads for home care agencies, but some agencies say that these third-party sites are best for early-stage companies and can become too expensive in the long run. Referral sites like Caring.com, Aging Care, Home Advisor, Care In Homes and A Place for Mom have continued to capitalize on […]

Movers & Shakers: Senior Helpers Add Exec, Caring.com Names New CEO

Bayada Home Health Care Names Jennifer Scoggins the New Director of its Bennington Office Bayada Home Health Care named Jennifer Scoggins, who has been working with the company as a physical therapist since 2014, the new director of its Bennington, Vermont office, according to an report from the Bennington Banner. Bayada is a provider of […]

Movers & Shakers: Caring.com Names New CFO

Caring.com Names New CFO Recently acquired senior care referral service Caring.com has found a new chief financial officer. San Mateo, California-based Caring.com—acquired in May by private equity group Caring Holdings, LLC—has chosen technology and finance veteran Lia Burke as its next CFO. Among the reasons for the hiring, Burke was chosen because of her experience […]

Caring.com Acquired Following FTC Agreement

San Mateo, California-based Caring.com has been acquired by newly formed private equity group Caring Holdings, LLC, the referral service announced Tuesday. Terms of the deal were not disclosed. Caring.com is an internet-based online resource and referral service for customers looking information about care options. On a big-picture level, the move will protect competition among leading […]

10 Most Affordable States for Seniors

Oklahoma has been deemed the most affordable state in the nation for seniors, in a new ranking that looked at both the costs and accessibility of care and services. The Sooner State ranked third overall for the average cost of senior care in the list from Caring.com, a web platform that connects consumers with senior […]

Utah Seniors Reside in Top-Ranked State for Aging

Seniors that reside in Utah may relish in the fact that the state is considered the best state to age in, according to Caring.com’s “2017 Best and Worst States to Grow Old” report. The website ranks states according to various factors, including senior living community reviews, nursing home costs and elderly well-being assessments, according to the […]

From Referral Company to Provider: New Home Care Exec Shifts Gears

An executive with a major senior housing and care referral company has jumped ship and come aboard a major home care provider. Katie Roper formerly was vice president of sales and marketing at Caring.com, one of the largest referral resources for senior care, including assisted living, independent living, memory care, in-home care, nursing homes and […]

How to Boost Business By Managing Online Reviews

Online reviews have become a go-to source for consumers when choosing businesses to frequent or trying certain products, and it is no different in the home care industry. Online ratings are increasingly important to the success of home care providers, and reviews should be taken seriously, Denise Graab, director of industry marketing at Caring.com, explained […]