Common Mistakes Home Care Providers Makes When Establishing an Online Presence

Despite being a largely reputation-based business, home care companies sometimes fall short when it comes to maintaining a strong online presence. “Reputation and trust are very important,” Karina Tama-Rutigliano, digital marketing strategist and founder of Rutigliano Marketing, told Home Health Care News. “Trying to find an agency to provide a caregiver to take care of […]

How Home Care Providers Can Get a Summertime Business Boost

Many people’s minds turn to vacation during the summer, but the demand for home care doesn’t take time off. “When someone needs health care, they typically need health care year-round,” Steven East, CEO of Caring People, told Home Health Care News. New York City-based Caring People offers a range of in-home services, including companion care […]

Caring People Acquired by Private Equity Firm

A New York City-based private duty home care provider has been acquired by a private equity services firm. The deal is another example of increasing interest by private equity groups in the home care space. Caring People has been acquired by Silver Oaks Services Partners LLC, a lower middle market private equity firm focused on service businesses. […]

Business Briefs: HomeHero Founder Launches Telehealth Company

HomeHero Founder Launches Telehealth Company  HomeHero, the venture-backed home care startup that shocked the industry by announcing it was closing earlier this year, is rebranding as an integrative medicine telehealth company called “Harvey.” The new company will offer virtual consultations with functional and naturopathic doctors, in-home lab testing and “natural treatments” to help patients with chronic health conditions, wrote CEO […]