At-Home Care Fueling Disruptive Medicare Advantage Startups

The Medicare Advantage (MA) landscape is heating up like never before, largely thanks to continued flexibilities from the Centers for Medicare & Medicaid Services (CMS) that allow plans to cover a variety of nonmedical benefits.  Plans’ newfound ability to offer supplemental benefits such as home care and transportation for certain beneficiaries is drawing a number […]

Oscar Health Taps Former Uber Executive Ahead of Medicare Advantage Rollout

Oscar Health has hired a former Uber (NYSE: UBER) executive as its new chief operating officer. Meghan Joyce, who was previously a regional general manager at Uber, will fill the position, which has been open since 2016, according to the health insurance startup backed by Google’s parent company, Alphabet Inc. (Nasdaq: GOOGL). “Meghan possesses an […]

Comcast Developing In-Home Health Monitoring Device

Already in millions of homes across the United States through its cable and internet services, telecommunications giant Comcast (Nasdaq: CMCSA) is developing a new in-home health monitoring device capable of detecting falls — and potentially preventing hospital readmissions. While details are scarce at this point, the device is purposefully built with at-home health care in […]

Amazon: HIPAA-Compliant Alexa Skills ‘Just the First Step’ in Disrupting Health Care

Earlier this year, Amazon (Nasdaq: AMZN) made waves when it rolled out new software that makes its Alexa device HIPAA-compliant. The new skills kit allows select patients and health care organizations to securely transmit sensitive medical information — often from the comfort of one’s own home. While the implications of the skills have the home-based […]

Home Care Agencies Mobilize for Post-Holiday Referral Rush

The holidays and weeks that follow are one of the busiest times of year for home care providers, as referrals surge. Whether the rush brings in business or results in missed opportunities depends on how agencies prepare. ”The first thing is to simply understand that this trend is there,” Peter Droubay, director of recruiting at […]

Health Care Execs Pick Amazon as Most Likely Industry Disruptor

Health care executives anticipate that Amazon (Nasdaq: AMZN) is much more likely to shake up the current status quo than other potential disruptors, such as Apple (Nasdaq: AAPL), Google (Nasdaq: GOOGL) and Walmart (NYSE: WAL). Reaction Data, a full-service research platform for health care organizations, recently surveyed about 100 top executives with hospitals and other […]

Oscar Health to Enter Medicare Advantage with $375M Alphabet Investment

Medicare Advantage (MA) plans are becoming more important payers for home health, as they have shown a steady climb in beneficiaries over the past decade. New opportunities are also arising for MA plans to cover non-skilled in-home care. There could soon be another MA player on the scene—one backed by Google parent company Alphabet Inc. (Nasdaq: GOOGL). […]

ClearCare Co-Founder Spearheads ‘Best Workplaces in Aging Services’ Project

When Fortune magazine publishes the inaugural “Best Workplaces in Aging Services” list in September 2018, don’t be surprised if private duty and home health companies make a good showing. “It’s incredible to see home health companies scoring very well—we had one get as high marks as companies like Google in some areas,” Jacquelyn Kung, who […]

2 Marketing Opportunities Home Care Agencies Are Missing

Marketing in the home health industry is no longer just for gaining patients. While home care is a patient-focused industry, forming partnerships with other types of health care providers is playing an increasingly crucial role in business—and home care agencies need to know how to leverage data through marketing to gain ground with providers. Marketing to […]