2 Marketing Opportunities Home Care Agencies Are Missing

Marketing in the home health industry is no longer just for gaining patients. While home care is a patient-focused industry, forming partnerships with other types of health care providers is playing an increasingly crucial role in business—and home care agencies need to know how to leverage data through marketing to gain ground with providers. Marketing to […]

How Tech Like Amazon’s ‘Alexa’ Is Benefiting Bayada

Bayada Home Health Care, one of the top 10 largest home health companies in the United States, recently entered into a multi-year strategic partnership with Chicago-based health care technology firm PreparedHealth. Together, the companies are aiming to keep home health clients out of the hospital and safely aging in their own homes. This goal is […]

Bayada Offers Customized Uber Rides to Jobseekers

With the competition for home health workers fierce, companies are always trying to get an edge in hiring. Moorestown, New Jersey-based Bayada Home Health Care, one of the 10 largest providers in the nation, is hoping to gain such an edge through a new pilot utilizing the popular ride-hailing application Uber. Now, when job seekers […]

Google Capital Makes Care Sector Entry with $46 Million Investment

A behemoth of global business now has tied itself to home care. Google Capital on Wednesday announced it has invested $46.35 million in Waltham, Massachusetts-based Care.com, Inc. (Nasdaq: CRCM), the world’s largest online marketplace for finding and managing family care. Google Capital, a growth equity fund backed by technology conglomerate Alphabet (Nasdaq: GOOGL), invests in […]

What the Tech Startup Boom Means for Home Care’s Future

As cutting-edge tech startups continue to make a splash in the home health sector, their success could perhaps pave the way for mega companies like Google to make a play in the space. But industry professionals have differing viewpoints on what such a future might look like. At a time when investment dollars in senior […]

Editor’s Take: Telehealth is Dead, and Good Riddance

Does no one care about telehealth? That question has been on my mind for a while now, and it all goes back to one of my favorite daily activities: checking our Home Health Care News website stats, to see which articles are getting the most attention from readers. Often, we can predict which articles will […]

First Amazon, Now Google Makes Play at Home Services Market

Being the most popular search engine on the Internet has made Google a household name. And now, the company wants to actually be in your household—sort of—through a new project it currently has in the works.  The company plans to announce a new product aimed at connecting Google search users with various local home-service providers, […]