How To Build Home Care Sales Teams That Generate Growth

To strategically grow, home care companies need to build out robust sales and business development teams. As demand for home care rises, sales teams are on the front lines of a very competitive private-pay marketplace. Oftentimes, the sales team is the linchpin between the caregiver, the client and a successful business. “One of the things […]

The Pros, Cons And Inevitability Of Caregiver Registries In Home-Based Care

As in-home care providers try to keep up with the demand for services, companies that facilitate caregiver registries are hoping to fill a gap in an employee-needy marketplace. However, it’s been unclear how prominent caregiver registries will be in the space, as there’s been safety and regulatory concerns. Despite those concerns, however, companies that connect […]

Home Care Providers Increasingly See Better Referral Relationships As Top Avenue For Growth

When it comes to growth, home care and home health providers are focused on a number of key opportunities. For home care providers, care professional recruitment and retention programs are No. 1 on their list of top growth opportunities for 2023. That’s according to HCP’s 2023 Benchmarking Report, released last week and based on a […]

After 3-Year Dip, Home Care Turnover Soars To 77%

The industry’s turnover rate was one of the biggest topics of conversation in home care in 2019. And that was for good reason. The median rate had skyrocketed all the way to 81.6%, according to data collected by the research and education company HCP. But since that point, it had significantly improved. From 2019 to […]

Future Leader: Todd Austin, President, HCP

The Future Leaders Awards program is brought to you in partnership with PointClickCare. The program is designed to recognize up-and-coming industry members who are shaping the next decade of senior housing, skilled nursing, home health, and hospice care. To see this year’s Future Leaders, visit https://futureleaders.agingmedia.com/. Todd Austin, president of HCP, has been named a […]

Voices: Kristen Duell, Chief Marketing Officer, HCP

This article is sponsored by HCP. In this Voices interview, Home Health Care News sits down with Kristen Duell, Chief Marketing Officer of HCP, to learn the strategies that home health providers can use right now to improve staff engagement, not just with the aim of keeping staff members in their own hospice agencies, but […]

[Updated] Brookdale Expands Hospice Business as Home Health Takes Hit

Fierce competition and multiple hurricanes have eroded Brookdale Senior Living’s (NYSE: BKD) home health bottom line, but the provider sees opportunity in its burgeoning hospice business. The Brentwood, Tennessee-based company is the nation’s largest private-pay senior living provider and is also a major player in home health. Brookdale’s ancillary services took a hit in the third quarter of […]

HCP Move Could Pave Way for Big Brookdale Deal

HCP Inc. (NYSE: HCP) moved to reduce its exposure to Brookdale Senior Living (NYSE: BKD) and restructure its portfolio in a complex series of transactions, driving up share prices for both companies on Thursday. Brookdale is the nation’s largest private-pay senior living provider and is also a major home health provider. Irvine, California-based HCP is […]