Why The Paid Parental Leave Benefit Is Gaining Traction In Home-Based Care

With the recent additions of paid pregnancy disability leave and paid parental leave to its employee benefits package, Total Care Connections is moving away from the industry standard as a way to improve working conditions and bolster its recruitment and retention efforts. The Tempe, Arizona-based Total Care Connections is a provider of home care and […]

Voices: Kristen Duell, Chief Marketing Officer, HCP

This article is sponsored by HCP. In this Voices interview, Home Health Care News sits down with Kristen Duell, Chief Marketing Officer of HCP, to learn the strategies that home health providers can use right now to improve staff engagement, not just with the aim of keeping staff members in their own hospice agencies, but […]

Compassus, Home Care Pulse Bring On Chief Marketing Officers; Synergy Adds to Leadership Team

Compassus names Kathy Winn as senior vice president, chief marketing officer Compassus, a Brentwood, Tennessee-based home health care provider, announced Kathy Winn will serve as the company’s new senior vice president and chief marketing officer. Winn comes to Compassus from LifePoint Health, where she previously served as the vice president of strategic marketing. “I’m excited […]

Why the Shifting Trends in Home Care Recruitment Could Be Problematic

The way in which home care agencies are finding and hiring caregivers is evolving. Over time, word-of-mouth recruitment via current employees is having a lesser impact on overall hires, while job hiring sites like Indeed are having a greater impact. Of the top 10 caregiver recruitment sources last year, Indeed – between free and paid […]

Operational Data a Critical Tool Home Care Providers Often Overlook

Home care providers looking to use operational data to grow will need to learn how to sort through the clutter. Simply put, operational data is the data that is gleaned from an organization’s day-to-day operations. While data can be a useful decision-making tool, it’s important for providers to understand the information they’re looking at in […]

Government Watchdogs Increasingly Targeting Home Care Agencies

The next year will be a big one for home care. There will be increased opportunities for agencies with a larger national spotlight shone on them.  Meanwhile, there are both legal threats and advocacy efforts that should be top of everyone’s mind, Home Care Association of America (HCAOA) CEO Vicki Hoak said during Home Care Pulse’s […]

Home Care Agencies in 2021 Saw Client Turnover Spike, Caregiver Churn Stay Flat

Home care agencies saw client turnover spike in 2021, though not necessarily for negative reasons. Operators at the same time saw caregiver churn remain mostly flat, despite the ongoing labor pressures associated with the COVID-19 pandemic. That’s according to preliminary data from Home Care Pulse’s annual benchmarking study. Executives from the Idaho-based firm previewed these […]

Top Home Care Predictions for 2022

The personal home care industry has received unprecedented recognition and praise over the last two years. President Joe Biden and Vice President Kamala Harris explicitly mentioned home care – and home care workers – on the campaign trail and after inauguration. “Just the fact that a sitting president is talking about home care is huge,” […]