This article is sponsored by HCP. In this Voices interview, Home Health Care News sits down with Kristen Duell, Chief Marketing Officer of HCP, to learn the strategies that home health providers can use right now to improve staff engagement, not just with the aim of keeping staff members in their own hospice agencies, but […]
Compassus names Kathy Winn as senior vice president, chief marketing officer Compassus, a Brentwood, Tennessee-based home health care provider, announced Kathy Winn will serve as the company’s new senior vice president and chief marketing officer. Winn comes to Compassus from LifePoint Health, where she previously served as the vice president of strategic marketing. “I’m excited […]
The home care industry is changing. Its role in the overall health care system is growing, but the question is whether home care providers are doing enough to keep up with that growth. This is reflected in the contrast between client and caregiver growth. It’s reflected in the urgency to get into value-based models, despite […]
The way in which home care agencies are finding and hiring caregivers is evolving. Over time, word-of-mouth recruitment via current employees is having a lesser impact on overall hires, while job hiring sites like Indeed are having a greater impact. Of the top 10 caregiver recruitment sources last year, Indeed – between free and paid […]
An overwhelming majority of home-based care professionals say that the hiring environment is not improving at the start of 2022. In a LinkedIn survey conducted by Home Health Care News, 62% of 377 total respondents said the hiring environment is not getting better, while only 21% said it was. About 16% said they were not […]
Home care providers looking to use operational data to grow will need to learn how to sort through the clutter. Simply put, operational data is the data that is gleaned from an organization’s day-to-day operations. While data can be a useful decision-making tool, it’s important for providers to understand the information they’re looking at in […]
The next year will be a big one for home care. There will be increased opportunities for agencies with a larger national spotlight shone on them. Meanwhile, there are both legal threats and advocacy efforts that should be top of everyone’s mind, Home Care Association of America (HCAOA) CEO Vicki Hoak said during Home Care Pulse’s […]
Home care agencies saw client turnover spike in 2021, though not necessarily for negative reasons. Operators at the same time saw caregiver churn remain mostly flat, despite the ongoing labor pressures associated with the COVID-19 pandemic. That’s according to preliminary data from Home Care Pulse’s annual benchmarking study. Executives from the Idaho-based firm previewed these […]
The personal home care industry has received unprecedented recognition and praise over the last two years. President Joe Biden and Vice President Kamala Harris explicitly mentioned home care – and home care workers – on the campaign trail and after inauguration. “Just the fact that a sitting president is talking about home care is huge,” […]
Home care providers have been given the best gift they could ask in early 2022: attention. They’ll still need to do their part to capitalize on it, however. In retrospect, 2021 was a banner year for home care. The public health emergency pushed the industry out of the shadows — and even the Biden administration […]
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